Supermetrics vs MarcomCentral

Side-by-side comparison of features, reviews, pricing and more

Supermetrics

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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MarcomCentral

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Request for a Quote

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Supermetrics reviews

It is very useful when it comes to automating and optimally making available relevant data for the management and decision making.

- Nicolas R.

I was able to save more time in data collection and once configured it was simple to get the data.

- Ernando R.

Overall I would recommend Supermetrics to others.

- Johnna P.

MarcomCentral reviews

MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

- Kelsey D.

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

- Erinn R.

The benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

- Andrew W.

Pros & cons

Supermetrics

Pros
Makes pulling data easier and quicker
Can automate queries
Good for less-technical people

Cons
Doesn't have all fields
Fields do not always correlate with fields in ad platform
More user friendly

MarcomCentral

Pros
I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.Customer service team
Interactive outward-facing portal
Ability to create new features if you request and fund them
Easy to create simple, static templatesI like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.

Cons
No significant cons to report
The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file
It would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).Burn through support hours quickly
Coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

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