Tailwind vs Oktopost
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See the best product reviews, compare products, read reviews, and more.
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The best feature of Tailwind was the ability to batch schedule Pins to Pinterest. Additionally, the SmartSchedule feature was helpful to an extent. Their marketing materials around Pinterest were also useful when Pinterest was more popular for my business niche.
The Tool That Feels Like a Marketing Team Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster. Save time with content creation, scheduling, and publishing for Instagram, Pinterest and Facebook. Official Facebook, Instagram, and Pinterest partner. 1 million + users.
Most B2B companies on social media are missing a huge opportunity. Staff, customers, and clients won’t post positive comments unless they love you. Beyond that, you have to get proactive and make sharing easy. Oktopost’s amplify and collaborate features are built to do exactly that: internally and externally. But love has to be the foundation.
A simple and beautiful social media management platform architected for B2B enterprise companies. With Oktopost, B2B marketers can schedule large volumes of social content across multiple networks, track valuable business performance metrics, and integrate social data with their entire marketing ecosystem.
Yes, it's a tool, but I consider the app a part of my team because it does so many things and makes my life easier... Like you just put everything on Tailwind, and it does all the work for you. It's a major time saver.
- Sandy Dedeian Rectified.Co
Tailwind already has all different time slots, so I could just fill everything up, not have to think about posting at night, because I'm an early bird
- Sheniqua Young Founder, Shea Design Art
I can set up and let go with Tailwind. "I love Tailwind because I can batch work...Tailwind enables me to not have to think about Instagram, Facebook, Pinterest every day. I can kind of get into a headspace where I'm going to have to deal with it and then I can set everything up and let it go.
- Christine Martell Founder, Visuals Speak
"Oktopost Makes Mass Promotion of Company Social Posts Super Easy" What do you like best about Oktopost? The consolidated view of all available social posts for the chosen advocates to post makes this product extremely easy and efficient to use. I also love the automagically feature to post in the future with a single click on the button based on an algorythem that decides the best time. Oktopost takes the headache and guess work out of continuous posting of company social media and that has resulted in a more robust and ongoing social promotion using our best resources--employees. Review collected by and hosted on G2.com. What do you dislike about Oktopost? I've been using it for a year and so far their isn't anything I don't like or find frustrating. The user interface is intuitive; the posting is simple with only two clicks. I don't have any issues posting on a regular basis. It doesn't frustrate me or wish it were any different than it is now. Review collected by and hosted on G2.com. What problems is Oktopost solving and how is that benefiting you? The problem Oktopost solves is the common problem of how to get employees to actively and easily promote our company social posts. With this solution, I'm able to view all available posts in one view and promote to my personal LInkedIn account with just a few clicks.
- Tony N.
"Great Tool to plan your normal posts, not the best for carousel" What do you like best about Oktopost? You can easily plan many posts in advance The tool is easy to use You can create campaigns Review collected by and hosted on G2.com. What do you dislike about Oktopost? I can't create carousel I can't mention people's name on the tool Sometimes, it is hard to find the company name Review collected by and hosted on G2.com. What problems is Oktopost solving and how is that benefiting you? Planning is resolved with Oktopost, it's great for any content managers
- Constance Z.
"Reporting, conversion tracking, advocacy - complete social reporting!" Overall: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners. Pros: - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking Cons: In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.
- Lucy J.
|and Scheduling Pins on more than one Board across a time frame|
|Scheduling Instagram posts at recommended times|
|Using Smart Bio for links from Instagram directly to our website|
|When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor|
|I do not want the link to be the first thing people read.The Tailwind Create is fun and helpful but still hard to use.I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.|
|How easy and convenient it is to use + regular new additional features added to the platform + amazing support from the team|
|It automates daily social media management, helps performance tracking|
|Very helpful to manage multiple social accounts, still room for improvement.|
|We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely|
|Streams could use some refinement -- it's the one area I struggle to figure out|
|It is a lot to learn and it may be difficult for some people to fully understand the entire services they deliver -- Going through training webinars is most likely needed.|
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