Tailwind vs onalytica

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Tailwind

Category: Social media Tool

Industries: Business, Education, Communication

Pricing

Plus

9.99

Per month

onalytica

Category: Social media Tool

Industries: Social Media, Marketing Business

Pricing

Contact Onalytica to obtain current pricing.

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Most popular feedback for Tailwind

The best feature of Tailwind was the ability to batch schedule Pins to Pinterest. Additionally, the SmartSchedule feature was helpful to an extent. Their marketing materials around Pinterest were also useful when Pinterest was more popular for my business niche.

Crystal

About Tailwind

The Tool That Feels Like a Marketing Team Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster. Save time with content creation, scheduling, and publishing for Instagram, Pinterest and Facebook. Official Facebook, Instagram, and Pinterest partner. 1 million + users.

Most popular feedback for onalytica

Very positive. I've had a relationship with them going back to soon after they started up and they've always been keen to develop the service in the directions needed by users. Their customer service is always great and compared to some other, also essential tools, I feel Drax really gets good value from it. The price point is set well so that we can justify it in the mix as a secondary social media monitoring service after Brandwatch.

Chris W.

About onalytica

Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing software platform that connects brands with topical influencer communities and helps them to scale and structure influencer programs globally. Onalytica provides the software, professional services and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy.

Tailwind reviews

Yes, it's a tool, but I consider the app a part of my team because it does so many things and makes my life easier... Like you just put everything on Tailwind, and it does all the work for you. It's a major time saver.

- Sandy Dedeian Rectified.Co

Tailwind already has all different time slots, so I could just fill everything up, not have to think about posting at night, because I'm an early bird

- Sheniqua Young Founder, Shea Design Art

I can set up and let go with Tailwind. "I love Tailwind because I can batch work...Tailwind enables me to not have to think about Instagram, Facebook, Pinterest every day. I can kind of get into a headspace where I'm going to have to deal with it and then I can set everything up and let it go.

- Christine Martell Founder, Visuals Speak

onalytica reviews

I like the range of ways we're able to get to know each individual influencer and how they relate to our brand through keywords. The alerts are particularly useful. The main perk of working with Onalytica is the support of their staff

- Marie F. Senior Social Media Manager

Overall my experience has been positive with Onalytica. It's a cost-effective tool and the Onalytica client success team is very responsive and helpful.q

- Ryan B. Global Digital Relationship Marketing Lead: Influencers, Employee

The intitial setup took some time but after a few minutes of tinkering was able to successfully get it up and running.

- Dee E. Enterprise

Pros & cons

Tailwind

Pros
and Scheduling Pins on more than one Board across a time frame
Scheduling Instagram posts at recommended times
Using Smart Bio for links from Instagram directly to our website
Cons
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor
I do not want the link to be the first thing people read.The Tailwind Create is fun and helpful but still hard to use.I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.

onalytica

Pros
The insights this software gave us into our existing and potential market influencers was staggering
Onalytica has helped take us from a brand at the periphery of social media interaction with its customers to one that achieves a market-leading share of voice in our category
The flexibility and data-rich content of the tool allows us to quickly and easily display results internally to key stakeholders and keep track of ROI.
Cons
Initially, the cost was a potential barrier as we were not used to spending such sums with external partners (historically our cost base/budget has been kept to a minimum)
We had some internal stakeholder management to go through in order to 'sell in' the potential benefits
However, based on the results we have achieved, this has now proven to be extraordinarily good value and worth the spend in terms of our brand reach, resonance and ROI.

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