Terminus vs Zalster

Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM (account based marketing) at scale. The Terminus Account Hub combines first and third party data to provide businesses with a 360 degree view of all account and contact activity. Marketing teams can use this data to prioritize prospects, build target account lists, and orchestrate campaigns. Terminus’ account-based advertising tools allow users to target prospects with digital content in order to optimize sales and real-time sales insights provide businesses with an overview of engagement and client or prospect behavior. Terminus integrates with a range of third party solutions including Salesforce, HubSpot, LinkedIn, Microsoft Dynamics, and more, in order to synchronize contact data across platforms and automate multi-channel campaigns.

Zalster is a marketing automation that helps its users to enhance the growth of their eCommerce in various marketing channels. It combines human expertise with advanced machine learning in order to reach the marketing goals on Instagram and Facebook Ads, Pinterest Ads, and Google Ads. The software enables its users to focus on strategy and achieving the business goals as the automation handles the optimization. It ensures the user to utilize the optimal campaign and delivery conditions that helps users to attain their goals without any hassle. The campaign pool budget feature of the software enables marketers to optimize the distribution of their budget between campaigns within a particular pool by grouping campaigns with a common end goal. Users are provided with the ad optimization feature that tests each of the ads to find the best advertisement for the user which is then run by one optimization engine to collect enough data and determine the worst and best-performing ads.