Tricentis Tosca vs ActiveCampaign

Tricentis Tosca provides an approach to test automation – one that is AI-powered, codeless, and end-to-end so it can test everything in a complex IT landscape, and ensure business processes work flawlessly – no matter where changes occurs. Its 160+ technology support means users can test everything at the UI, API and data layer, including virtually any enterprise, custom, homegrown and mobile application. With its model-based approach, Tosca enables business, QA and IT teams to create and maintain reusable test assets at speed and scale, while, according to the vendor, boosting test automation rates to 90% from release to release. They further state that with Tosca, users can test 12x faster, catch 16x more defects and cut overall testing costs by 40%. Tosca also features risk optimization, service virtualization, test data management, and smart test case design, making it a comprehensive continuous testing tool.

ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth. With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows. What are some of the things you can do with ActiveCampaign? -Automate personalized experiences across all your customer touchpoints -Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach -Customize sends based on almost any parameter, so your messages are always targeted for the right audience -Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer.