Tricentis Tosca vs Zalster

Tricentis Tosca provides an approach to test automation – one that is AI-powered, codeless, and end-to-end so it can test everything in a complex IT landscape, and ensure business processes work flawlessly – no matter where changes occurs. Its 160+ technology support means users can test everything at the UI, API and data layer, including virtually any enterprise, custom, homegrown and mobile application. With its model-based approach, Tosca enables business, QA and IT teams to create and maintain reusable test assets at speed and scale, while, according to the vendor, boosting test automation rates to 90% from release to release. They further state that with Tosca, users can test 12x faster, catch 16x more defects and cut overall testing costs by 40%. Tosca also features risk optimization, service virtualization, test data management, and smart test case design, making it a comprehensive continuous testing tool.

Zalster is a marketing automation that helps its users to enhance the growth of their eCommerce in various marketing channels. It combines human expertise with advanced machine learning in order to reach the marketing goals on Instagram and Facebook Ads, Pinterest Ads, and Google Ads. The software enables its users to focus on strategy and achieving the business goals as the automation handles the optimization. It ensures the user to utilize the optimal campaign and delivery conditions that helps users to attain their goals without any hassle. The campaign pool budget feature of the software enables marketers to optimize the distribution of their budget between campaigns within a particular pool by grouping campaigns with a common end goal. Users are provided with the ad optimization feature that tests each of the ads to find the best advertisement for the user which is then run by one optimization engine to collect enough data and determine the worst and best-performing ads.