WebEngage vs Act-On

"Very Detailed Insight Tracking" What do you like best about WebEngage? The Best thing about WebEngage is its detailed event tracking with User information which includes tracking the location, session duration, Unique Events etc. We can customize the events and organize them according to our requirements. Review collected by and hosted on G2.com. What do you dislike about WebEngage? Sometimes the tracking is a bit difficult when the site is embedded into an Iframe some sessions and page views are missed out in tracking and that doesn't give accurate data. Example: on the main page, A license key of WebEngage is implemented for tracking and the sight in the iframe has B key attached to it then the event of the B page is not tracked in the A account, and the user data is also not visible on B account. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? It Gives a very detailed tracking and data management where we can get data about System Attributes, User Profiles, Custom Events, and much more. We can get to see complete Analytics metrics of top events during a time span which helps in understanding the user's interest in a better way.

- Mahek V.

"Why webEngage is important for a Business whether it is B2B or B2C" What do you like best about WebEngage? I liked the Dashboard and the Personalization and Analytics feature very much, so you can target the consumer very deep and analyze your campaigns and journeys better from the dashboard, you can message on-site through personalization and in-app Which is some limitations in other tools but not in Web Engage Review collected by and hosted on G2.com. What do you dislike about WebEngage? When you create a live segment, the time taken in it is not suitable for segment creation, it slows down the speed of your work because your journey and campaign are segment-dependent. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? Working on increasing the maximum reachability to the consumer because it is very important because reaching every consumer is the objective of our campaign, this helps in growing our business and also helps in understanding the behavior and mentality of the users. When we reach the user by breaking the consumers into segments and cohorts, then we can target the right consumer with the right communication, which increases the chances of converting the consumers.

- Akash G.

"Webengage is doing a good work across domains and helping brands to get their customers engaged" What do you like best about WebEngage? The user interface is easy to understand and even a non technical person can easily understand the platforms and features that it offers. While others tools like Moengage are older and thats why more known, webengage is also moving up with a faster pace then before. Review collected by and hosted on G2.com. What do you dislike about WebEngage? Video based learning should be encouraged, while keeping the focus on customer experience and learning also in marketing automation and provide a sense of data collection as well as analytics along with learning the marketing aspects with business keywords and KT sessions with Customers. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? It allows me to track users actions on the platform and allow users to understand user motives by drop down funnels, they help us create useful journeys and allow people to understand teh platform with sleek and easy to understand user flow.

- Jeevan J.

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

- Richard A.

The ease of reporting and how well it integrates with Salesforce

- Michael D.

A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

- Krystal M.