Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Solo: $199/month, billed annually – 10k monthly active users
Band: $899/month, billed annually – 50k monthly active users
Choir: $1499/month, billed annually – 100k monthly active users
Orchestra: prices vary, contact for a quote – >100k monthly active users
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
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We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.Atul Chaudhary
WebEngage is a full-stack retention operating system with: -A customer data platform offering a unified view of the customer integrating data from various sources and external systems -An engagement stack across 11+ channels including email, WhatsApp, sms, web and mobile push, and omni-channel journey orchestration -Reporting and tracking marketing, product, and revenue analytics -A personalization engine that lets you create 1:1 personalized messages across all the channels of engagement WebEngage works with 400+ customers worldwide across industries like E-Commerce, Edutech, Fintech, Gaming, Financial Services, Foodtech - F&B, Travel, Transportation, and more.
DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.Sourov K Chowdhury
Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to surface insights and automate predictive cross-channel messages.
"Very Detailed Insight Tracking" What do you like best about WebEngage? The Best thing about WebEngage is its detailed event tracking with User information which includes tracking the location, session duration, Unique Events etc. We can customize the events and organize them according to our requirements. Review collected by and hosted on G2.com. What do you dislike about WebEngage? Sometimes the tracking is a bit difficult when the site is embedded into an Iframe some sessions and page views are missed out in tracking and that doesn't give accurate data. Example: on the main page, A license key of WebEngage is implemented for tracking and the sight in the iframe has B key attached to it then the event of the B page is not tracked in the A account, and the user data is also not visible on B account. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? It Gives a very detailed tracking and data management where we can get data about System Attributes, User Profiles, Custom Events, and much more. We can get to see complete Analytics metrics of top events during a time span which helps in understanding the user's interest in a better way.
- Mahek V.
"Why webEngage is important for a Business whether it is B2B or B2C" What do you like best about WebEngage? I liked the Dashboard and the Personalization and Analytics feature very much, so you can target the consumer very deep and analyze your campaigns and journeys better from the dashboard, you can message on-site through personalization and in-app Which is some limitations in other tools but not in Web Engage Review collected by and hosted on G2.com. What do you dislike about WebEngage? When you create a live segment, the time taken in it is not suitable for segment creation, it slows down the speed of your work because your journey and campaign are segment-dependent. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? Working on increasing the maximum reachability to the consumer because it is very important because reaching every consumer is the objective of our campaign, this helps in growing our business and also helps in understanding the behavior and mentality of the users. When we reach the user by breaking the consumers into segments and cohorts, then we can target the right consumer with the right communication, which increases the chances of converting the consumers.
- Akash G.
"Webengage is doing a good work across domains and helping brands to get their customers engaged" What do you like best about WebEngage? The user interface is easy to understand and even a non technical person can easily understand the platforms and features that it offers. While others tools like Moengage are older and thats why more known, webengage is also moving up with a faster pace then before. Review collected by and hosted on G2.com. What do you dislike about WebEngage? Video based learning should be encouraged, while keeping the focus on customer experience and learning also in marketing automation and provide a sense of data collection as well as analytics along with learning the marketing aspects with business keywords and KT sessions with Customers. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? It allows me to track users actions on the platform and allow users to understand user motives by drop down funnels, they help us create useful journeys and allow people to understand teh platform with sleek and easy to understand user flow.
- Jeevan J.
"Good platform but some niggles around pricing and set-up" What do you like best about Dotdigital? The platform itself is solid and well featured, with good deliverability, personalisation and scheduling options, management of contacts, segmentation, reporting, A/B testing and automation, SMS and web chat integration. Emails based on the paid-for template format well across all devices and clients with excellent consistency. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Pricing is a niggle, as the number of live contacts at a basic paid account level is not as generous as most competitors. Testing on a range of clients and devices is chargeable for each send and the monthly fees are also steep compared to the competition. Additional functionality such as Web Insights is available in most plans, but you have to set it up yourself, it is not included as part of the on-boarding process. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Overall the dotdigital platform is a reliable tool for email and SMS marketing. I have used it on e-commerce and lead generation sites and it performs well on both.
- Jonathan W.
"Stand out Support Team" What do you like best about Dotdigital? I was completely blown away with the level of customer service through the chat function on the website. Great that it is actually a real person that you speak to! I came to DotDigtial from another platform so I had to hit the ground running with my learning - they were helpful every step of the way often going above and beyond to help. Hannah, our Customer Success Manager has been awesome too - coming over to our location to fully understand the business and give her input on what she thought were the best steps going forward. Hannah has been such a support and honestly (as cheesy as it sounds) I don't think I would have got so far, so quickly without her! I love all the Webinsight info that we have been able to link to our account so that we can fully understand and target our customer base. The analytics side of things is great and tells me everything I need. I like that DD is an all-round platform and allows me to add and take away additional services, for instance, chat and text. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? There is nothing I dislike - but there are areas I feel could be improved. I would love the sharing on social to be a bit more updated and more user-friendly. I feel it is out of date and doesn't perform as well as it could. A/B testing could be slightly improved too to give more options when choosing the finer details of a send. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? The support team have helped me some much in putting together a unique preference centre for our customers. I feel they went above and beyond in supporting me throughout the creation of this.
- Becky C.
"DotDigitial enables businesses to redefine their customer management" What do you like best about Dotdigital? The integration with DotDigital and Dynamics allows us to create brilliant data-led campaigns and manage our communities better than ever before. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? The data and analysis is severely lacking. For example, we use DD throughout the entire email campaign and registration process for our events through forms. Despite this, there is no source information, completion funnels or additional analysis offered. No customer journey analysis. The data is there! Why can't teams access it. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Allowing our CRM to power our marketing. Through the integrations we have, our CRM is no longer a database the team have to log into, it is now where the team live. Without DotDigital, we wouldn't be able to have this mindset.
- Tom P.
|A/B Testing of Campaigns (Email/WhatsApp/SMS/Push)|
|Customer Support is prompt and good|
|Releases good features|
|Native Integration with Shopify is not there|
|Analytics can be improved|
|Segment creating time can be reduced.|
|Easy access to and use of segment data|
|Easy drag-and-drop email builder with tons of templates|
|It's a powerful|
|cost-effective email platform with many features|
|Improved email results reporting are needed|
|Learning the system and planning campaigns can take time|
|It had issues integrating Google Analytics and lacked transactional email metrics.|
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