Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Solo: $199/month, billed annually – 10k monthly active users
Band: $899/month, billed annually – 50k monthly active users
Choir: $1499/month, billed annually – 100k monthly active users
Orchestra: prices vary, contact for a quote – >100k monthly active users
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
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We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.Atul Chaudhary
WebEngage is a full-stack retention operating system with: -A customer data platform offering a unified view of the customer integrating data from various sources and external systems -An engagement stack across 11+ channels including email, WhatsApp, sms, web and mobile push, and omni-channel journey orchestration -Reporting and tracking marketing, product, and revenue analytics -A personalization engine that lets you create 1:1 personalized messages across all the channels of engagement WebEngage works with 400+ customers worldwide across industries like E-Commerce, Edutech, Fintech, Gaming, Financial Services, Foodtech - F&B, Travel, Transportation, and more.
Six Years In and Still Happy What do you like best about Higher Logic Thrive? I've had nothing but a good experience with HL since we signed on. Set-up was a breeze. The system is very intuitive. The automation rules have saved me countless hours - no need to manually send out welcomes, thank yous, or a bunch of other simple emails. The HigherLogic User Group (HUG) has been a great resource to see what others are doing and crowdsource solutions to simple problems - and anything that's needed to be escalated with a support ticket has been resolved in a timely matter for me. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The price. HL is not an inexpensive product - especially depending on whether you want any of the add-ons. For small organizations/associations, this is a pretty significant investment. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: If you can afford it, it's worth the investment. The automation rules are gold. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? HL is solving a few main problems. Number one, the automation rules save me time from having to manually send out a ton of emails. Number two, the reports quickly provide a good gauge of the involvement over the listserv/discussion board. This way, I can have an idea of where to adapt some of our strategies. Number three, it's giving members a quick and easy way to interact with each other - increasing the likelihood of their renewal.Joe D.
Purpose-built for associations, Higher Logic Thrive is a solution for member experience, designed to improve interactions at every stage of the member lifecycle. The Higher Logic Thrive portfolio contains three products: Higher Logic Thrive Platform is a holistic member experience solution containing a dynamic community, marketing processes, and member management capability, all fused together. Streamline staff workflows with one single, integrated solution for finding, engaging, renewing, and communicating with members. Higher Logic Thrive Community is an online community software that makes deep member engagement a reality. It helps users provide a personalized member experience, grow their investment with users, and strengthen member retention – all while learning from their activity in the member community. Higher Logic Thrive Marketing powers one-off emails and fully automated email campaigns with marketing software. Users can send personalized, scalable, and targeted communications that reach audiences with the right message at the right time.
"Very Detailed Insight Tracking" What do you like best about WebEngage? The Best thing about WebEngage is its detailed event tracking with User information which includes tracking the location, session duration, Unique Events etc. We can customize the events and organize them according to our requirements. Review collected by and hosted on G2.com. What do you dislike about WebEngage? Sometimes the tracking is a bit difficult when the site is embedded into an Iframe some sessions and page views are missed out in tracking and that doesn't give accurate data. Example: on the main page, A license key of WebEngage is implemented for tracking and the sight in the iframe has B key attached to it then the event of the B page is not tracked in the A account, and the user data is also not visible on B account. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? It Gives a very detailed tracking and data management where we can get data about System Attributes, User Profiles, Custom Events, and much more. We can get to see complete Analytics metrics of top events during a time span which helps in understanding the user's interest in a better way.
- Mahek V.
"Why webEngage is important for a Business whether it is B2B or B2C" What do you like best about WebEngage? I liked the Dashboard and the Personalization and Analytics feature very much, so you can target the consumer very deep and analyze your campaigns and journeys better from the dashboard, you can message on-site through personalization and in-app Which is some limitations in other tools but not in Web Engage Review collected by and hosted on G2.com. What do you dislike about WebEngage? When you create a live segment, the time taken in it is not suitable for segment creation, it slows down the speed of your work because your journey and campaign are segment-dependent. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? Working on increasing the maximum reachability to the consumer because it is very important because reaching every consumer is the objective of our campaign, this helps in growing our business and also helps in understanding the behavior and mentality of the users. When we reach the user by breaking the consumers into segments and cohorts, then we can target the right consumer with the right communication, which increases the chances of converting the consumers.
- Akash G.
"Webengage is doing a good work across domains and helping brands to get their customers engaged" What do you like best about WebEngage? The user interface is easy to understand and even a non technical person can easily understand the platforms and features that it offers. While others tools like Moengage are older and thats why more known, webengage is also moving up with a faster pace then before. Review collected by and hosted on G2.com. What do you dislike about WebEngage? Video based learning should be encouraged, while keeping the focus on customer experience and learning also in marketing automation and provide a sense of data collection as well as analytics along with learning the marketing aspects with business keywords and KT sessions with Customers. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? It allows me to track users actions on the platform and allow users to understand user motives by drop down funnels, they help us create useful journeys and allow people to understand teh platform with sleek and easy to understand user flow.
- Jeevan J.
"Great Community Features" What do you like best about Higher Logic Thrive? Higher Logic has a lot of amazing features that help build member engagement. We especially love the ability to build microsites for each of our specialty groups. Our members also love the discussion board, event calendar, member directory, and member resource library features. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? One downside that I've run into is feeling like I need to contact support for items that I wish I could do myself. For example, mass updating the email preferences of our groups. I also wish the reports included more data and would go back further than a month at a time. It would be really nice to see our annual data in the reports. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: I would recommend hiring either an internal or external consultant. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We utilize Higher Logic's microsite feature to create personalized websites for each of our specialty groups. Higher Logic has a lot of different widget options available to help us personalize the websites and build member engagement. We use the discussion board to allow members to stay engaged with each other and leadership, even through their emails. The member resource library allows our members to share valuable documents and resources. And the member directory gives our members the ability to find each other and connect either through the website or their own email. We use the member directory feature for mentor/mentee searches too. The ability to give our members selective admin privileges also provides our volunteers the opportunity to make edits to their own websites.
- Kaylen H.
"Effective tool for Member Engagement" What do you like best about Higher Logic Thrive? I admit I was skeptical about purchasing Higher Logic Community because I was not sure the benefit would warrant the cost - staff convinced me to try it. Within the first three months, I saw the value of the community, especially for the association board and committees, and began to see the potential for membership engagement. About the same time, the pandemic hit! The community platform was a lifeline for many of our members. The opportunity to engage with each other on the platform was a valuable networking avenue, especially when our members were isolated and disconnected from each other. Now that restrictions regarding work location and travel are being lifted, our members are still using the community at a high engagement rate. The association membership has grown in the past two years. I attribute some of that growth to enhanced engagement through the community platform. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The search feature for past posts or conversations is cumbersome. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? The community platform has enhanced board and committee communication and productivity. The community has quickly become perceived as a significant benefit of membership; thus, it has contributed to member recruitment and retention.
- Ann T.
"Easy to setup and engagement building" What do you like best about Higher Logic Thrive? The setup is very intuitive and easy even for a non-coder. The support staff and the HUB community are efficient in answering any questions or resolving any issues. The community is also user-friendly for our diverse membership. I would highly recommend it to build a safe space for members to exchange and build relationships. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The polling tool could be a bit more elaborate. Currently the basic functions doesn't allow it's usage for a different variety of needs. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We were looking to establish a safe space where our member community can network, exchange ideas, find solutions for their problems and have a sense of belonging. With the support of HL team, hard work, our member community's collaboration and time, we've managed to create this environment we were looking for our members.
- Vasan S.
|A/B Testing of Campaigns (Email/WhatsApp/SMS/Push)|
|Customer Support is prompt and good|
|Releases good features|
|Native Integration with Shopify is not there|
|Analytics can be improved|
|Segment creating time can be reduced.|
|Allows a safe space for community members to communicate with each other|
|Offers the organization an area to provide updates that are relevant and timely to the community members|
|Connect members with similar interests with online events and|
|when Covid allows|
|in person events|
|It would be nice if it could integrate with non-Higher Logic marketing automation platforms to better monitor communication limits|
|A more visual interface would be nice so it would be easier to maintain brand integrity|
|Better analytics is always something the marketing department is looking for|
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