Wiser vs ActiveCampaign

Wiser Solutions® is the global leader in Commerce Execution SaaS products. Our Commerce Execution Suite provides brands, retailers, brokers, and distributors with the intelligence needed to make better decisions, online and in-store. Wiser’s platform supports a variety of use cases, from market awareness and price management to shelf intelligence and retail execution. Why is Wiser the trusted retail analytics provider of over 500 brands and retailers around the world? Better data. Our mission is to build services that capture and present the most accurate and actionable information from millions of websites and tens of thousands of physical stores. Wiser’s near real-time intelligence offers multichannel visibility to optimize daily and hourly revenue, margin, and marketing-related strategies.

ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth. With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows. What are some of the things you can do with ActiveCampaign? -Automate personalized experiences across all your customer touchpoints -Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach -Customize sends based on almost any parameter, so your messages are always targeted for the right audience -Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer.