Wiser vs Trapica

Wiser Solutions® is the global leader in Commerce Execution SaaS products. Our Commerce Execution Suite provides brands, retailers, brokers, and distributors with the intelligence needed to make better decisions, online and in-store. Wiser’s platform supports a variety of use cases, from market awareness and price management to shelf intelligence and retail execution. Why is Wiser the trusted retail analytics provider of over 500 brands and retailers around the world? Better data. Our mission is to build services that capture and present the most accurate and actionable information from millions of websites and tens of thousands of physical stores. Wiser’s near real-time intelligence offers multichannel visibility to optimize daily and hourly revenue, margin, and marketing-related strategies.

Trapica is a marketing cloud platform for marketers - imagine Salesforce but for marketing teams. Our products categoriezed in 3 tiers: Marketing Automation - Save ~60% of campaign management and reduce CPA by 26% across social, search, display, and DSP campaigns. Out automation platforms have easy integration and no manual interaction or rules with the marketers - it takes all the data from the platforms and performs autonomously. Focus on efficiency and marketing productivity; it replaces a couple of different products with One automation product for marketers. Go To Market Intelligence - Become data Dirven marketers with audience intelligence products, Consumer intelligence products, competitors intelligence, and more. - Our intelligence platform helps you to know your audiences, their interests, and behavior, see how they interact with your brand and products and what they think of them, track changes in their interest, and track your competitors, their strategies, and targeting insights. Additional Products for Marketers - products to support marketers in their daily activities - Marketing analytics, Brand Safety product, Ad planner, Ad Forecast, Performace monitoring, and more.