Zalster vs Kentico

Zalster is a marketing automation that helps its users to enhance the growth of their eCommerce in various marketing channels. It combines human expertise with advanced machine learning in order to reach the marketing goals on Instagram and Facebook Ads, Pinterest Ads, and Google Ads. The software enables its users to focus on strategy and achieving the business goals as the automation handles the optimization. It ensures the user to utilize the optimal campaign and delivery conditions that helps users to attain their goals without any hassle. The campaign pool budget feature of the software enables marketers to optimize the distribution of their budget between campaigns within a particular pool by grouping campaigns with a common end goal. Users are provided with the ad optimization feature that tests each of the ads to find the best advertisement for the user which is then run by one optimization engine to collect enough data and determine the worst and best-performing ads.

Kentico is a content management system (CMS) that includes content marketing and eCommerce tools with sophisticated features and functionality. It integrates with almost any back-end system and has a clean design, intuitive navigation and a flexible interface. Users can quickly access all sections of their website from one single area on the dashboard. The built-in editor provides formatting features and the possibility of inserting images and videos directly. There are customizable forms and page templates where users can add, modify and delete any fields that aren't the right fit for their business. Build an online store with Kentico’s eCommerce solution including features such as a customizable checkout process, store reports, shipping and tax calculation, rule-based discounts and multiple payment methods. Kentico integrates with systems such as SalesForce and Data.com, as well as payment gateways and shipping providers. Kentico offers real-time customer-centric marketing with a drag-and-drop interface for creating automated campaigns and modifying the flow of activities. Other online marketing features include contract tracking, lead scoring, email marketing, web analytics and social media marketing. The platform’s responsive design capabilities ensure a consistent experience regardless of device or location with mobile-ready websites and support for multiple languages. Kentico’s translator makes adding website languages easy, with warnings for the pages that have not yet been translated or aren't yet up to date with the default language version.