Zalster vs RD Station

Zalster is a marketing automation that helps its users to enhance the growth of their eCommerce in various marketing channels. It combines human expertise with advanced machine learning in order to reach the marketing goals on Instagram and Facebook Ads, Pinterest Ads, and Google Ads. The software enables its users to focus on strategy and achieving the business goals as the automation handles the optimization. It ensures the user to utilize the optimal campaign and delivery conditions that helps users to attain their goals without any hassle. The campaign pool budget feature of the software enables marketers to optimize the distribution of their budget between campaigns within a particular pool by grouping campaigns with a common end goal. Users are provided with the ad optimization feature that tests each of the ads to find the best advertisement for the user which is then run by one optimization engine to collect enough data and determine the worst and best-performing ads.

RD Station is a cloud-based marketing automation software designed to help businesses manage sales campaigns, handle leads, and streamline digital marketing processes. Supervisors can design campaigns using predefined templates for landing pages or emails and customize them according to requirements. RD Station allows organizations to create personalized journeys for leads and send targeted messages to improve their experience with the brand. Managers can collect website visitors’ information through forms and utilize the data to automatically identify suitable leads. It also lets users manage projects and assign tasks to team members. RD Station enables businesses to integrate the platform with various third-party CRM, sales and eCommerce applications, such as inGaia, Magento, WooCommerce, Meetime and more.