This riveting memoir is the incredible story of Jeff Henderson’s rollercoaster ride from high-stakes cocaine dealer to prison inmate to world-class chef. Barely old enough to drink legally, Henderson was clearing $35,000 per week as one of the most successful cocaine dealers in San Diego. But when he was 23, he was indicted on federal drug trafficking charges and sentenced to almost 20 years. Hardheaded, Henderson held firmly to his gritty street morals-until the day he was assigned to wash dishes in the prison kitchen. He immediately took an interest in food preparation and eventually determined that when he was released, he would become a chef, no matter what. An extraordinary tale of crime, punishment, and redemption, Cooked is a glorious testament to the power of the human spirit when faced with seemingly impossible odds.

Your organization Рbusiness, church, or nonprofit Рwill experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?

In¬†Know What You’re FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you’re a business leader, a change advocate, or a movement maker,¬†Know What You’re FOR¬†will help you – and your organization – thrive.¬†

It’s what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn’t theory. Jeff Henderson has experienced it.¬†¬†

Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country’s largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff’s remarkable career,¬†Know What You’re FOR¬†equips you with a simple strategy and the tools for extraordinary growth. You’ll discover how to:

• Work¬†FOR¬†your current and future customers with a new, effective method
• Be¬†FOR¬†your team and help your people reach full potential
• Create a ripple impact by being¬†FOR¬†your community
• Live and work your best by caring¬†FOR¬†yourself

In a hypercritical, cynical world, one that is often known for what it’s against, let’s be a group of people known for who and what we’re FOR.¬† It’s a powerful strategy for business. But more importantly, it¬†is a revolutionary way to live.

Assessments are available in the audiobook companion PDF download.

Do the people in your world know you’re FOR them?

In our world today, people are often known more for what they are against than what they are for. Unfortunately, this extends even into the church. We want to reach the lost with the incredible good news of Christ, but often all they ever hear us emphasize are the behaviors and attitudes we are against.

In this Bible study, pastor Jeff Henderson points out God is FOR the people in our world. He is FOR breaking down unnecessary barriers that keep people away from experiencing his love. And as his followers, he calls us to be spouses, parents, friends, leaders, and employees who do the same.

The Audio Bible Study series provides a unique learning experience. Instead of sitting down to watch a video teaching for Bible study, listen to the same quality Bible study content on the go! Whether you listen on your commute, while walking outside, or over a lunch break, you can access high-quality audio Bible studies wherever you are. Get the most out of the teaching by diving into the accompanying study guide (sold separately) to walk through reflection questions and individual Bible study to go deeper.

Read by the author.

If you want to change your career and circumstances but aren’t sure how, this practical guide from business leader Jeff Henderson will help you reevaluate your purpose and determine your next best step.

Navigating what’s next in life–whether in your career, personal life, or relationships–often brings a level of uncertainty and anxiety and presents more questions than answers. Entrepreneur, speaker, and pastor Jeff Henderson has experienced this firsthand–first when he left his marketing position at Chick-fil-A to start a church and nonprofit, and then again when he left that nonprofit in the middle of a global pandemic to . . . well, he didn’t know. He just knew he needed to make a move.

This insightful book outlines the process he used to determine the next best step for him and how you, too, can pursue more meaning and purpose in your life and work. Sharing personal stories and best practices he’s learned along the way, he eloquently and practically guides you through the minefield of knowing what’s next by helping you:

• Take the Career Risk Calculator and discover if you’re ready for change
• Plan for change–both the changes you want and the changes you can’t see coming
• Cultivate “optimal options” in your life that will guide you to better decision-making when the time comes
• Identify what to do and what not to do when making decisions about what’s next
• Exchange fear, confusion, and hopelessness for confidence, freedom, and purpose

The next chapter of your life starts today, with one simple step. And you’ll know how to take that step because you know What to Do Next.

An accompanying questionnaire and diagram are included in the audiobook companion PDF download.