As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it’s not your fault. You most likely grew up inside of adigital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert.
Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you:
Understand what branding in a digital world really means
Learn how to create a powerful brand that creates a customer”feeling”
Create specific brand strategies that really work in the marketplace
Review ten possible brand strategies and understand their potential
Understand how positioning and category ladders work and why
Utilize tools like brand decision trees to simplify complex brand choices
Create a branding strategy for a client or company that targets a blue ocean
Begin to comprehend the NEW 4 P’s of marketing and their impact
Learn how to quickly create a brand plan with the BrandPlanr
Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital marketer has been waiting for. Enjoy.

With today’s marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business? They can’t! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace–causing their business to be outdated before it even begins!

Today’s entrepreneurs must avoid the temptation to play it safe and launch a business in a bubble. Instead, they need to embrace the idea of “failing fast.” Almost upon genesis of the idea, it is detrimental for the entrepreneur to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.

In the groundbreaking, tell-it-like-it-is Fail Fast or Win Big, entrepreneurs will learn how to:

• Create a rapid prototype of their product or service
• Develop a business model instead of a business plan
• Test it repeatedly with customers so they can spot failure early
• Continue to refine the model based on customer interactions
• Leverage their network and resources in order to run lean

Complete with real-life examples of entrepreneurs who set out to fail fast and ended up winning big, Fail Fast or Win Big is the business plan you didn’t study in college. But just like the marketplace, those outdated concepts have changed too!

Figures are included in the audiobook companion PDF download.

What if you could brainstorm innovative solutions to your company’s challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley’s success stories?
The truth is you can! Analytical thinkers, numbers people, non-artists-everyone can generate imaginative ideas. All it takes is letting go of the “I’m not creative” mindset and employing a proven process.
Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams:
Fuel creativity through tight deadlines • Create more ideas in brainstorming sessions • Radically improve products • Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools.
From surroundings that spur interaction to culture that promotes creativity, Simply Brilliant opens the door to imagination and limitless opportunity.

Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe was written for startup founders or executives who aspire to create an amazing team that buys into the mission. The key is to understand that the founder of a startup or leaders of a company determine the culture on purpose. And in order to do that well, you have to understand the key elements of a culture framework. Based on twenty years of company creation, leadership, and observation, Bernhard Schroeder shares with you the key elements of a culture framework:
– Leadership: Led by the founders or key leaders of a startup.
– Mission: The goal of the startup from a customer point of view.
– Values: The core values of the startup, usually determined by the leadership.
– Freedom/Accountability: The key mantra to any successful startup.