This program is read by the author and contains original interviews with Gary Vee, Mel Tal, and Steve Aoki.

National bestselling author and streetwear entrepreneur Bobby Hundreds’s manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space.

Part memoir, part manifesto, NFTs Are a Scam is the story of Bobby Hundreds’s journey into NFTs, Web3, and the Metaverse from 2020 to 2022. Hundreds’s first memoir, This is Not a T-Shirt, told his streetwear brand’s story of community, commerce, and style. Now, he wants to tell the story of when a community itself builds the brand. In NFTs Are a Scam, Hundreds’s shares his thoughts and philosophy around a decentralized, digital revolution. Are NFTs a cult or a religion? And who do their followers pray to?

Hundreds confronts the roles of NFTs, blockchain, cryptocurrencies, sustainability, and legitimacy in this growing industry where jpegs sell for millions of dollars. For those looking to build in the space, he incorporates insights and takeaways from building his own NFT collection. Hundreds offers the insider take on it all through longform essays, diary entries and interludes, and in-depth interviews with notable personalities in the NFT world’s critics, champions, and collectors.

NFTs Are a Scam captures a critical inflection point in culture where modern history pauses to take a break. Is this technology an elaborate hoax or the makings of The Next Internet?

A Macmillan Audio production from MCD Books.

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine “cool” coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds–with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.