The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us….an approach in which authors are authenticity engaging their audiences.

But how do you start? Today’s mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author.

Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.

With this system, you will no longer have the guesswork associated with which marketing programs to run for a successfully launch of your book. Bryan Heathman has managed hundreds of book marketing campaigns and scientifically created a repeatable 15-week system to promote non-fiction books.

Bryan’s approach to book marketing in this book was inspired by running massively successful campaigns which have resulted in New York Times best sellers, Wall Street Journal best sellers, Amazon #1 best sellers.

This book isn’t like most marketing books, which list a hundred things to do when marketing a book. This approach is distilled into a manageable system of a 15-week burst of activity, which when completed in a scheduled time-frame are proven to produce the results you desire for a successful book launch.

Trust the system and eliminate the guesswork as you work towards your #1 best-selling book.

Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and business owners–but few people really understand how to make websites convert. Harness the trade secrets from this acclaimed industry insider, veteran of hundreds of marketing campaigns in the corporate Big Leagues.

Discover twenty-four promotional tools to convert visitors into buyers Six questions to NEVER ask in a marketing campaign Nine steps to turn your email list into a cash machine Learn sixteen practical conversion tips for any website

Learn psychological triggers to increase conversion rates using an array of promotional tools. This book contains the secrets to setting up the perfect marketing campaign for your website, from building your audience to closing the sale.

As a Publisher, Bryan Heathman speaks with authors daily who ask intelligent questions about getting books into the hands of as many readers as possible. As an author and a speaker, Bryan has investigated the exact same questions himself. This program is an in-depth exploration into the extremely relevant question for today’s authors: Should I self-publish or pursue a legacy publishing contract? You will discover the logic of these approaches, the financial aspects of royalties, book marketing strategies, and how these options will contribute to your success as an author. You will hear stories from first time authors and how they turned their book into a best seller. Also, discover how to add subtle nuances to a book title and description that can yield staggering results from online searches. Get a clear understanding of “book derivatives” and how you can boost the income from your book by 200% with a clever product strategy. The insider secrets of book publishing do not need to be a mystery to authors. Join hundreds of authors who have benefited from Bryan Heathman’s advice on getting published.