C.C. Chapman
All Books By C.C. Chapman
Amazing Things Will Happen
- By: C.C. Chapman
- Length: 2 hours 28 minutes
- Publisher: Tantor Media, Inc
- Publish date: July 20, 2020
- Language: English
-
3.62(294 ratings)
Amazing Things Will Happen offers straightforward advice that can be put into action to improve your life. Through personal anecdotes from the author’s life and interviews of successful individuals across industries, the book demonstrates how to achieve success, in all aspects of life, through hard work and acts of kindness. The book is split into five sections that detail how to begin the self-improvement journey. These sections include Taking a look at where you are now, how to cope with the situation you are currently in, and how to make the most of it until you can break free Exercises and practices that can help define your goals and how to set realistic tasks to reach them How to navigate the seas of doubters and obstacles to get to where you want to be How to make sure to enjoy the fruits of your labors How to ensure that you help others, once you have reached your goals Each of us has different goals in life, but everyone wants to succeed. Amazing Things Will Happen shows how to get on the path to success.
... Read moreContent Rules
- By: C.C. Chapman
- Length: 6 hours 53 minutes
- Publisher: Ascent Audio
- Publish date: July 27, 2011
- Language: English
-
3.91(3773 ratings)
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.
Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.
Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:
•Understand why you are generating content-getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
•Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
•Write in a way that powerfully communicates your service, product, or message across various Web mediums
•Create a publishing schedule that allows you to create different kinds and types of content at once
Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.