WALL STREET JOURNAL AND USA TODAY BESTSELLER
Is your team thriving in a world of relentless and rapid change?
From the New York Times bestselling author of SmartTribes and Rules for Renegades comes a potent set of neuroscience-based tools to empower your team in uncertain times.
Whether it’s diminished sales, increased competition, or corporate restructuring, change is a natural part of doing business in today’s high-speed, information-overload, instant-response environment. But inherent in human nature is resistance to change-a basic emotional response that is well-documented by neuroscience. In this groundbreaking guide, top leadership consultant and employee engagement expert Christine Comaford shows you how to bring your tribe together to tackle any challenge head-on. Using her simple, proven strategies, you’ll be able to:
* Meet the demands of changing markets, customers, and competitors
* Adapt to new management, restructuring, and other corporate shakeups
* Spark innovation and teamwork in the workplace-and keep it burning
* Empower your people to embrace change as a new opportunity for growth
Filled with case studies and all-too-familiar examples, this book will enable you to release resistance to change, build more emotionally agile teams, and mobilize the entire organization quickly and efficiently toward a clear and common goal. By training and empowering your team members to shift their emotional states-and see the positive potential of change-you can lead your tribe through any challenge and ensure success for years to come.

WALL STREET JOURNAL AND USA TODAY BESTSELLER
Is your team thriving in a world of relentless and rapid change?
From the New York Times bestselling author of SmartTribes and Rules for Renegades comes a potent set of neuroscience-based tools to empower your team in uncertain times.
Whether it’s diminished sales, increased competition, or corporate restructuring, change is a natural part of doing business in today’s high-speed, information-overload, instant-response environment. But inherent in human nature is resistance to change-a basic emotional response that is well-documented by neuroscience. In this groundbreaking guide, top leadership consultant and employee engagement expert Christine Comaford shows you how to bring your tribe together to tackle any challenge head-on. Using her simple, proven strategies, you’ll be able to:
* Meet the demands of changing markets, customers, and competitors
* Adapt to new management, restructuring, and other corporate shakeups
* Spark innovation and teamwork in the workplace-and keep it burning
* Empower your people to embrace change as a new opportunity for growth
Filled with case studies and all-too-familiar examples, this book will enable you to release resistance to change, build more emotionally agile teams, and mobilize the entire organization quickly and efficiently toward a clear and common goal. By training and empowering your team members to shift their emotional states-and see the positive potential of change-you can lead your tribe through any challenge and ensure success for years to come.

Are You Scaring Your People into Mediocrity?

All leaders want to outperform, outsell, and outin­novate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision mak­ing to one question: What will keep me safest?

Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance.

New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again.

Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hun­dreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people.

Now she shares potent yet easy-to-learn neuro­science techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State-focus, clar­ity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people.

Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more account­able; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want.

Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement-brilliance-and leave competitors in the dust.