Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.

There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.

In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including

a four-step process for discovering, creating, communicating, and maintaining your personal brand; how to use all the latest social media tools, including video, blogs, and social networks for job search and career development; the secrets to networking effectively–both online and offline; proven branding advice from industry experts and insiders.

Whether you’re looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achieve lasting success!

What’s new in the revised edition of Me 2.0:

New case studies from people of all generations on how they’ve used social media to become well-known brands A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories New insight on how to turn your passion into a business through the personal branding process New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking New research, examples, and more resources that will support your online brand campaign

How people perceive you has always been critical to a successful career. Now add in the Internet, social media, and the unrelenting hum of 24/7 business, and the ability to brand and promote yourself effectively becomes absolutely essential for young professionals to land the job, earn the raise, or get that much-deserved promotion. It is only with the ability to promote yourself that managers and executives can see Gen Y workers as invaluable employees, game-changing managers, or the people whose names are synonymous with success. So how do they stand out and get ahead?

Drawing on proprietary research and countless interviews with the most dynamic professionals in business today, career guru and founder of Millennial Branding Dan Schawbel takes readers through his step-by-step process of creating unique personal brands and leveraging them to maximum advantage. By basing these brands on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides every reader with the skills and message that they’ll need to get ahead today and for the rest of their careers.

The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. Schawbel’s Promote Yourself: The New Rules for Career Success is the definitive book on the new rules for building an outstanding career.

The book contains

A 360-degree view of the twenty-first century workplace and how to navigate it successfully.Over 75 interviews with executives, managers, and millennial employees from the most prestigious companies in the world, including Google, Cisco, Aflac, Mattel, GE, Fox News, LinkedIn, State Street, Adidas, Pandora, PepsiCo, Tyson Foods, Ernst & Young, the New York Times, American Express, and more.An exclusive research study in partnership with American Express revealing the top ten attributes managers are looking for when promoting and more.Cutting-edge advice on how to create your own career path, turn your passion into a new position, and become a successful entrepreneur at your company.

Career guru and personal branding expert Dan Schawbel knows what it takes to succeed in the world of business. This audiobook combines his bestselling books Promote Yourself and Me 2.0 to offer twice the advice on what you can do to find and build an outstanding career.

The ability to brand and promote yourself effectively is essential for young professionals to land the job, earn the raise, or get that much-deserved promotion. In Promote Yourself, Schawbel draws on proprietary research and countless interviews to take listeners through his step-by-step process for lasting career success. In Me 2.0, Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including a four-step process for discovering, creating, communicating, and maintaining your personal brand; how to use all the latest social media tools, including video, blogs, and social networks for job search and career development; the secrets to networking effectively–both online and offline; and proven branding advice from industry experts and insiders.