Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. Based on insight from firms that succeed and the science of how clients buy, it’s the perfect book for consultants, attorneys, accountants, engineers, and other professional service providers. The book covers five key areas that are critical for firms that want to grow their revenues and themselves-creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; lead generation strategies; and developing business by winning new clients. It includes mini-case studies that illustrate major points and quotes and stories from well-respected professionals in the industry. Most professional service providers don’t understand enough about marketing and many books on the subject are full of bad advice. Professional Services Marketing separates the wheat from the chaff to offer readers nothing but the best, most effective, and proven strategies and tactics for consistent growth.

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.
Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations, Afflictions, Impact, and New Reality. You’ll learn how to ask your prospects and clients the right questions, and help them set the agenda for success.
Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you’ll be able to:
-Build rapport and trust from the first contact
-Create conversations with prospects, referral sources, and clients using the telephone, email, and mail
-Uncover the real need behind client challenges
-Make the case for improved business impact and return on investment (ROI) for your prospects
-Understand and communicate your value proposition
-Apply the 16 principles of influence in sales
-Overcome and prevent all types of objections, including money
-Craft profitable solutions and close the deal
The world-class RAIN selling methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between “hello” and profitable relationships today.