Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?

You may not be aware of these details, yet they’ve been influencing you all along.

Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.

We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in your consumer behavior.

This book will change the way you view not just branding, but yourself, too.

A revelatory guide on how to build, sustain and grow a brand.

A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else.

So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.

Christopher Hitchens was for many years considered one of the fiercest and most eloquent left-wing polemicists in the world. But on much of today’s left, he’s remembered as a defector, a warmonger, and a sellout-a supporter of the wars in Afghanistan and Iraq who traded his left-wing principles for neoconservatism after the September 11 attacks.
In How Hitchens Can Save the Left, Matt Johnson argues that this easy narrative gets Hitchens exactly wrong. Hitchens was a lifelong champion of free inquiry, humanism, and universal liberal values. He was an internationalist who believed all people should have the liberty to speak and write openly, to be free of authoritarian domination, and to escape the arbitrary constraints of tribe, faith, and nation. He was a figure of the Enlightenment and a man of the left until the very end, and his example has never been more important.
Across the democratic world, free speech, individual rights, and other basic liberal values are losing their power to inspire. Hitchens’s case for universal Enlightenment principles won’t just help genuine liberals mount a resistance to the emerging illiberal orthodoxies on the left and the right. It will also remind us how to think and speak fearlessly in defense of those principles.