Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you:
– Create a brand with meaning
– Reinforce it with the right touchpoints
– Hone your brand’s unique story
– Share it through engaging content
– Cultivate a sense of community
– Craft a coherent experience
– Stand out with simplicity and transparency
The world may be growing louder, but with Brand Now’s big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master–all on a tighter budget than before. Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, “Get Scrappy “will help you: Demystify digital marketing in a way that makes sense for your business – Do more with less – Build a strong brand with something to say – Find inspiration in unexpected places – Create relevant and engaging content and promote it via Twitter, Facebook, and other channels – Integrate strategy and message across touchpoints for a unified brand experience–both online and off – Spark dialogue with your community of customers – Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, “Get Scrappy “is the map you need to take your marketing from good to great.