Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day.

A powerful parable that will help you see your life and work in a new way.


It’s a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a difference. To new manager Mary Jane Ramirez, the challenge of bringing life back to her unenthusiastic and unmotivated team seems impossible, until she discovers an incredibly successful workplace down the street where the employees are so alive and passionate that people stop just to watch them work!


FISH! is the remarkable story of what happens when Mary Jane seeks the help of these unlikely business “experts” and learns their secret: four simple practices that, when applied daily, help anyone to be more energized, effective, and fulfilled.


Filled with inspiration and timeless wisdom that will resonate with anyone in any field or career level, it’s easy to see why FISH! is one of the most popular business parables of all time. People in organizations around the world use its practical lessons to improve customer service, build trust and teamwork, bolster leadership, and increase employee satisfaction. They also use the lessons to strengthen personal relationships, fulfill lifelong dreams, and realize their ambitions.


FISH! will help you discover the amazing power that is already inside you to make a positive difference-wherever you are in life.


Based on a bestselling ChartHouse training video which has been adopted by corporations including Southwest Airlines, Sprint, and Nordstrom.

Fish! told the story of a fictional company which transformed itself by applying lessons learned from Seattles famous Pike Place Fish market. Now, with Fish! Tales, readers can learn how real-life businesses and individuals energized their workplaces–and their lives–by implementing the lessons from Fish! Best of all, the book stands on its own for newcomers to the Fish! philosophy.

Fish! Tales focuses on diverse companies, such as a bustling Sprint regional customer service center, a quiet neuro-surgical unit at a major hospital, and a brilliant car dealership. It features dozens of short takesquick and easy ways to apply the Fish! philosophy right now. And it includes a detailed program with specific steps and action plans.

We all sell something for a living — whether it’s a brand, a vision, an education, a direction, or a service. We might even be selling a set of numbers to a board meeting, learning to a student, or cereal to an infant. This eye-opening parable is about harnessing natural energy–yours and that of those around you–in order to take your sales, and your satisfaction to the next level of success.

In Top Performer, you’ll meet Jim, a disciplined but uninspired sales manager. In London on vacation–his first in years–he meets a gentleman named Top Hat. In an engrossing conversation, Top Hat tells him about a legendary Dublin busker/street performer called the Rat Catcher, who engages his audience and effortlessly charms them into parting easily with their change. Top Hat then gives Jim an envelope to bring to the Rat Catcher as a form of introduction. Jim is incredulous, and even a bit suspicious. But after a trip back home, he’s willing to do anything to break out of his rut of good-to-average sales and dogged but unfulfilling perseverance.

Jim travels to Dublin, where the Rat Catcher tells–and shows–him some surprising secrets of his work ethic and his selling style. Jim ultimately realizes that he needs to Claim the Pitch, Mine the Mess, Choose the Close, and, most importantly, Juice the Jam. When Jim returns home, he’s re-energized, having learned how to Build a Circle and Pass the Hat where it really counts–in his life, his relationships, and his workplace.

Full of action-packed and sometimes hilarious descriptions of the real like adventures of street performer, this engaging metaphor will appeal to anyone in any position–and in any field, from banking to baking to busking.

In the tradition of the bestselling Fish! series this is a deceptively simple story that contains profound advice–advice that will help make readers into Top Performer themselves.