The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press–due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press–due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide–now updated with addition material, including new case studies, and a new introduction–design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management.

Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

What Does It Take to Be a Godly Man? Every young boy dreams about what he wants to be when he grows up. Some have goals of becoming an astronaut, or a fireman, or a professional athlete. But what does it take to be a man? How does a young person get there?

In this six-session video-based curriculum, NFL All-Pro, sports analyst, and businessman Tim Brown uses experiences from his life to teach men the principles and priorities he has learned for leading a life that honors God. Through his stories of struggling with God, overcoming temptations, and discovering what it takes to be a good husband and father, he shares what true manhood is all about and what guys must do to attain it. These principles have helped Tim lead a life of honor and integrity that has made him one of the most respected men in the world of sports.

The Making of a Man will not only inspire men of all ages but also challenge them to measure their lives and success by a higher standard.

Designed for use with The Making of a Man: A Video-based Study (978-0529-11308-5)

What Does It Take to Be a Godly Man?

In this six-session study, NFL All-Pro and sports analyst Tim Brown teaches men the principles and priorities for leading a life that honors God. He addresses what is true manhood, how guys attain it, and how they should live with honor and integrity–two essential cornerstones for being godly men. Men of all ages will be challenged to measure their lives by a higher standard.

Sessions include:

1. A Man Uses His Talents (14:30)
2. A Man Overcomes Temptation (13:00)
3. A Man Takes Responsibility (14:30)
4. A Man Forgives Others (13:00)
5. A Man Has His Priorities in Order (13:00)
6. A Man Builds a Godly Legacy (14:30)

Coordinating study guide available separately.

The Audio Bible Studies series provides a unique audio learning experience. Unlike a traditional audiobook’s direct narration of a book’s text, this audio Bible study includes high-quality, live audio sessions from the author that cover important Bible-based topics. These sessions will reflect the ambiance of the unique recording locations, immersing the listener into the teaching. While not required for the audio experience, these studies are designed to partner with the coordinating study guide, sold separately.