Everything you need to know to design a profitable business plan
Whether you’re starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn’t have to be a thirty-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track.
A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.

So, you’ve decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with Getting Started in Small Business For Dummies. Turn your bright idea into a real-world success and have fun while you’re at it!
Planning is the trick for succeeding in small business. This process needn’t be daunting, especially if you can get the timing right, pick a strategy that works, and chart a sound financial course. And if your best-laid plans go sideways, there’s always hope, and a practical way forward, in this book. Getting Started in Small Business For Dummies will help you decide whether small business ownership is right for you, and assess the viability of your business idea; devise a clear strategy so you can get ahead of the competition; master the marketing must-haves to build a successful brand; find that extra bit of profit with smart business decisions; and hire the right employees and build a winning team.
This latest edition is fully updated to respond to Australia’s rapidly changing business environment, delivering an easy-to-understand guide which will help you get your business off the ground!

Planning a Profitable Business For Dummies explains how to build a business with profit in mind, using smart pricing techniques and clear-eyed strategic planning. Whether you’re just getting started in business or still recovering from lockdown losses, this book points to where extra profits might lie.
Learn the importance of competitive positioning, smart pricing, and how best to secure an enduring advantage over your competitors. Reflect on how you can transition to becoming an entrepreneur, rather than just a business owner, and why this distinction is so important.
– Make a safe-and-sound transition into working for yourself by using proven business strategies
– Discover the fundamentals of financial projections, margins, and ratios-even if you aren’t a math whiz
– Secure finance for your business and manage your working capital wisely
– Identify savvy expense-saving ideas, and, when the time is right, sell your business for the highest price
Business owners need straightforward, practical tips that ensure that extra edge of profitability. Find these tips in this book, and pave your path to financial success.