The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim–that understanding the customer is the crux of innovation–is wrong. Customers don’t buy products or services; they “hire” them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The “Jobs to Be Done” approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes–it’s about predicting new ones.

Christensen contends that by understanding what causes customers to “hire” a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world–and, most importantly, how not to squander the insights it provides.

THE BOOK THAT’S CHANGING THE FUTURE OF EDUCATION
“A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.”
-Jim Collins, bestselling author of Good to Great
“A terrific read; it must become a blueprint for educational transformation.”
-Joel Klein, former Chancellor of the New York City Department of Education
Studies in neuroscience reveal that the way we learn doesn’t always match up with the way we are taught. To stay competitive-academically, economically, and technologically-we need to apply the proven principles of disruptive innovation to our educational system. Disrupting Class will show you how to:
* Help more students succeed through customized learning
* Meet the demand for new technology, especially computers, in student-centric classrooms
* Use disruptive innovation to circumvent roadblocks that have stood in the way of reform
* Compete in the global classroom-and help students get ahead in the global market
Filled with fresh and surprising ideas, outside-the-box strategies, and straight-A success stories, Disrupting Class will make you rethink your understanding of intelligence, reevaluate your current school program, and reinvigorate your commitment to learning. The future is now. Class is in session.

THE BOOK THAT’S CHANGING THE FUTURE OF EDUCATION
“A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.”
-Jim Collins, bestselling author of Good to Great
“A terrific read; it must become a blueprint for educational transformation.”
-Joel Klein, former Chancellor of the New York City Department of Education
Studies in neuroscience reveal that the way we learn doesn’t always match up with the way we are taught. To stay competitive-academically, economically, and technologically-we need to apply the proven principles of disruptive innovation to our educational system. Disrupting Class will show you how to:
* Help more students succeed through customized learning
* Meet the demand for new technology, especially computers, in student-centric classrooms
* Use disruptive innovation to circumvent roadblocks that have stood in the way of reform
* Compete in the global classroom-and help students get ahead in the global market
Filled with fresh and surprising ideas, outside-the-box strategies, and straight-A success stories, Disrupting Class will make you rethink your understanding of intelligence, reevaluate your current school program, and reinvigorate your commitment to learning. The future is now. Class is in session.

Rethink how your organization creates, delivers, and captures value-or risk becoming irrelevant.
If you listen to nothing else on business model innovation, listen to these ten articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you to: assess whether your core business model is going strong or running out of gas; fend off free and discount entrants to your market; reinvigorate growth by adding a second business model; adopt the practices of lean startups; develop a platform around your key products; and make business model innovation an ongoing discipline within your organization.

Stop pushing products-and start cultivating relationships with the right customers.
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you’re really in; create products that perform the jobs people need to get done; get a bird’s-eye view of your brand’s strengths and weaknesses; tap a market that’s larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

From the world’s leading thinker on innovation and New York Times bestselling author of The Innovator’s Dilemma, Clayton M. Christensen, comes an unconventional book of inspiration and wisdom for achieving a fulfilling life. Christensen’s The Innovator’s Dilemma, notably the only business book that Apple’s Steve Jobs said “deeply influenced” him, is widely recognized as one of the most significant business books ever published. Now, in the tradition of Randy Pausch’s The Last Lecture and Anna Quindlen’s A Short Guide to a Happy Life, Christensen’s How Will You Measure Your Life is with a book of lucid observations and penetrating insights designed to help any reader–student or teacher, mid-career professional or retiree, parent or child–forge their own paths to fulfillment.

The best of Clayton Christensen’s seminal work on disruptive innovation, all in one place.
No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen’s foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works, and know how it applies to your industry and your company. In this collection of Christensen’s most influential articles-carefully selected by Harvard Business Review’s editors-his incisive arguments, clear theories, and readable stories give you the tools you need to understand disruption and what to do about it. The collection features Christensen’s newest article looking back on twenty years of disruptive innovation: what it is, and what it isn’t.
Covering a broad spectrum of topics-business model innovation, mergers and acquisitions, value-chain shifts, financial incentives, product development-these articles illuminate the impact and implications of disruptive innovation as well as Christensen’s broader thinking on management theory and its application in business and in life.

Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers’ current needs leads firms to reject breakthrough innovations-quot;disruptive technologiesquot; that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success.

His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller-one of the most influential business books of all time-innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right-yet still lose market leadership.
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.

THE BOOK THAT’S REVOLUTIONIZING HEALTH CARE IN AMERICA
A groundbreaking prescription for reform-
from a legendary leader in innovation.
“Clear, entertaining, and provocative, The Innovator’s Prescription should be read by anyone who cares about improving the health and health care of all.”
-Risa Lavizzo-Mourey, MD, President and CEO, Robert Wood Johnson Foundation
“Comprehensive in its vision, astute in its diagnosis, and clear in its guidance, The Innovator’s Prescription offers strong medicine for a heath care system that is far from well.”
-Harvey V. Fineberg, MD, President, Gordon and Betty Moore Foundation
Our health care system is in critical condition. The Affordable Care Act has insured more Americans than ever, yet deductibles keep rising and costs continue to climb. Now more than ever, the industry needs a shot in the arm. It needs The Innovator’s Prescription, the now-classic approach to efficient, affordable health care. Learn how to:
* Deliver personalized care at a lower cost with “precision medicine”
* Improve quality, accessibility, and affordability using a disruptive business model
* Enable better treatment of chronic diseases through patient networks
* Diagnose problems and find solutions faster using new technology
* Take advantage of insurance and regulatory reforms to provide the best care possible

THE BOOK THAT’S REVOLUTIONIZING HEALTH CARE IN AMERICA
A groundbreaking prescription for reform-
from a legendary leader in innovation.
“Clear, entertaining, and provocative, The Innovator’s Prescription should be read by anyone who cares about improving the health and health care of all.”
-Risa Lavizzo-Mourey, MD, President and CEO, Robert Wood Johnson Foundation
“Comprehensive in its vision, astute in its diagnosis, and clear in its guidance, The Innovator’s Prescription offers strong medicine for a heath care system that is far from well.”
-Harvey V. Fineberg, MD, President, Gordon and Betty Moore Foundation
Our health care system is in critical condition. The Affordable Care Act has insured more Americans than ever, yet deductibles keep rising and costs continue to climb. Now more than ever, the industry needs a shot in the arm. It needs The Innovator’s Prescription, the now-classic approach to efficient, affordable health care. Learn how to:
* Deliver personalized care at a lower cost with “precision medicine”
* Improve quality, accessibility, and affordability using a disruptive business model
* Enable better treatment of chronic diseases through patient networks
* Diagnose problems and find solutions faster using new technology
* Take advantage of insurance and regulatory reforms to provide the best care possible

Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times bestseller How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity, and offers a groundbreaking solution for true and lasting change.

Global poverty is one of the world’s most vexing problems. For decades, we’ve assumed smart, well-intentioned people will eventually be able to change the economic trajectory of poor countries. From education to healthcare, infrastructure to eradicating corruption, too many solutions rely on trial and error. Essentially, the plan is often to identify areas that need help, flood them with resources, and hope to see change over time.

But hope is not an effective strategy.

Clayton M. Christensen and his co-authors reveal a paradox at the heart of our approach to solving poverty. While noble, our current solutions are not producing consistent results, and in some cases, have exacerbated the problem. At least twenty countries that have received billions of dollars’ worth of aid are poorer now.

Applying the rigorous and theory-driven analysis he is known for, Christensen suggests a better way. The right kind of innovation not only builds companies–but also builds countries. The Prosperity Paradox identifies the limits of common economic development models, which tend to be top-down efforts, and offers a new framework for economic growth based on entrepreneurship and market-creating innovation. Christensen, Ojomo, and Dillon use successful examples from America’s own economic development, including Ford, Eastman Kodak, and Singer Sewing Machines, and shows how similar models have worked in other regions such as Japan, South Korea, Nigeria, Rwanda, India, Argentina, and Mexico.

The ideas in this book will help companies desperate for real, long-term growth see actual, sustainable progress where they’ve failed before. But The Prosperity Paradox is more than a business book; it is a call to action for anyone who wants a fresh take for making the world a better and more prosperous place.

Supplemental enhancement PDF accompanies the audiobook.