Howard Yu

Auhtor Category

All Books By Howard Yu

Play Sample

Leap

By: Howard Yu
Narrator: Feodor Chin
Length: 8 hours 40 minutes
Publisher: Hachette Audio
Publish date: June 12, 2018
Language: English
3.71
(121 ratings)

3.71

(121 ratings)

Listen for $0.00

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can’t shield them from copycats. So what can we do — and, what can we learn from companies

In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today’s marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.

Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China’s largest social media app — WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.

Outlasting competition is difficult; doing so over decades or a century is nearly impossible — unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

Other Authors You Might Like

Ian Doescher

Latayne C. Scott

Ricky Tucker

Alka Joshi

Jonas Hassen Khemiri

Patricia Highsmith

Catherine Chung

Carla Pennington

Michael Reisman

Sophie McKay

Gil Fairfax

Anoosha Syed

More free audiobooks

The Demon Awakens (3 of 3) [Dramatized Adaptation] The Demon Dactyl’s army is laying waste to the entire country and the only way to stop their organized takeover is to cut off the root of their army’s vast power: Bestesbulzibar, the Dactyl, himself. Elbryan, Pony, the Mad Monk Avelyn and Bradwarden the centaur, reunited with the elven Juraviel and Tuntun, set out to do battle inside the demon’s lair: Mount Aida. Read Book

My Little Pony: Twilight Sparkle and the Forgotten Books of Autumn A new magical adventure for fans of My Little Pony awaits in Twilight Sparkle and the Forgotten Books of Autumn. This chapter book is part of the My Little Pony Princess Collection! (c) 2016 Hasbro. All rights reserved. Read Book

The Queen’s Gambit Spring, 1897. London. Margaret Harkness, now in her early forties, must leave England for her health but lacks the funds. A letter arrives from her old friend Professor Bell, her old comrade in the hunt for Jack the Ripper and the real-life inspiration for Sherlock Homes. Bell invites her to join him in Germany on a mysterious mission for the German government involving the loss of state secrets ... Read Book

Cherries and Cherry Pits This is Bidemmi’s book. Enter her world, look at the pictures she draws as she tells her stories. You will never forget her. This is Bidemmi’s book. Enter her world, look at the pictures she draws as she tells her stories. You will never forget her. Read Book

The Story of a New Name The follow-up to My Brilliant Friend, The Story of a New Name continues the epic New York Times bestselling literary quartet that has inspired an HBO series, and returns us to the world of Lila and Elena, who grew up together in post-WWII Naples, Italy. In The Story of a New Name, Lila has recently married and made her entree into the family business; Elena, meanwhile, continues her studies and ... Read Book

Das Schneemädchen Vor drei Jahren, als ihre Familie nach einem Weihnachtsbaum in den frostigen Wäldern von Oregon suchte, verschwand Madison Culver. Drei Jahre – und immer noch keine Spur von der damals Fünfjährigen.Ist sie tot? Doch eine Leiche hat man bisher nicht finden können.Madisons Eltern wenden sich in ihrer Verzweiflung an die »Kinderfinderin« Naomi, eine Privatermittlerin mit dem unheimlichen ... Read Book

Seawitch With Seawitch, best-selling author Kat Richardson continues to expand an already impressive fan following for her Greywalker novels. In this seventh series installment, a ship that vanished (along with everyone on board) 25 years ago has reappeared. Hired to investigate, Seattle PI Harper Blaine soon uncovers evidence that a powerful being may be responsible. Meanwhile, local police detective Rey ... Read Book

Moonchild Moonchild is a novel written by the British occultist Aleister Crowley in 1917. Its plot involves a magical war between a group of white magicians, led by Simon Iff, and a group of black magicians, over an unborn child.In this work, numerous acquaintances of Crowley appear as thinly disguised fictional characters. Crowley portrays MacGregor Mathers as the primary villain, including him as a ... Read Book

The St. Zita Society INCLUDES AN EXCERPT OF RENDELL’S FINAL NOVEL, DARK CORNERS This captivating novel about residents and servants on one block of a posh London street is a “sex comedy and a social satire, of the ‘Upstairs Downstairs‘ variety, with a few murders mixed in for our added delight” (The Washington Post Book World).Life on Hexam Place appears orderly on the outside: drivers take their employers ... Read Book

Girls That Never Die NATIONAL BESTSELLER • Intimate poems that explore feminine shame and violence and imagine what liberation from these threats might look like, from the award-winning author of The January Children “Incredibly moving . . . Every single poem is stellar.”—Roxane Gay, author of Difficult Women and Hunger In Girls That Never Die, award-winning poet Safia Elhillo reinvents the epic to explore ... Read Book

Howard Yu

Auhtor Category

All Books By Howard Yu

Leap

Other Authors You Might Like

Most Popular Audiobooks

The Shadow House

How to Build a Heart

First Year of Marriage: The Essential Guide on How to Survive Your First Year of Marriage, Learn Expert Relationship Tips and Advice on How to Keep Your Marriage Happy

Vivir La Vida (Living Life)

The Devil’s Half Acre

Religicide

Adventures of Philip Marlowe – Single Episodes

Undivided

No hay principe y otras verdades que tu madre nunca te conto (There is No Prince and Other Truths Your Mother Never Told You)

The Dark Is Always Waiting

Rockmonster Rules

The New David Espinoza

Take No Names

Seven Signs of Life

Crux

The Outlaw Album

I’m Afraid of Men

Park Avenue Summer

Nightrender

The Change Agent

Sacred Sendoffs

After This

Mommywood

The Adventures of Huckleberry Finn

The Strangers’ House

Guns of the Mountain Man [Dramatized Adaptation]

Dark Harvest Magic

Smoke and Mirrors

Awakening Heart

Ein Mädchen, ein Traum

The CHAOS Cure

On Grand Strategy

Power

This Way to the Universe

The Ship That Wouldn’t Die

The Year of Dangerous Days

The Chiffon Trenches

Triptych

Uni the Unicorn

A Blessing & a Curse

Majipoor Chronicles

ISIS Exposed

Love That Lasts

Not a Fan Updated and Expanded

Columbine

May Bird and the Ever After

I Can See You

Sister Mine

Gathering Darkness

Deep, Dark

More free audiobooks