WhenGuerrilla Marketingwas first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson’s wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.

Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have.

With an increasing number of spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your spa is more important than ever. The problem is most spa owners don’t specialize in marketing. So how do you know what methods are best? Which ones will work and which ones won’t? With this audio you can learn how to use no-cost and low-cost methods to grow your spa to where you want it to be. You’ll learn to think like a guerrilla so you can get your business on the front lines and be in control of your profits and success.

American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed—often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail—not because of their product but because of ineffective promotion. This book can help change that. It will reveal the secrets of the most successful home-based entrepreneurs—whose proven techniques can unlock the potential of small businesses—and show you how to quit wasting time and money on strategies that will not and cannot work.

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. What they need are guerrilla marketing weapons to put energy behind their dreams. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in your company.

These weapons will add potency to your marketing attack and substantially increase profits. They work for all types of small and medium businesses, even nonprofit organizations. Among them are fourteen powerhouse weapons for start-up businesses and five substantial lifts to already running operations. All are inexpensive to implement and half of them are completely cost free.

Topics covered are:

– Aggressive marketing without cash – The single most valuable business asset – Eight secrets for success in marketing – The weapons that make buying from you easy – Sure-fire tactics that produce instant results – All the strategic offense and defense tools you need to blast your competition, boost your profits, and earn a guerrilla marketer’s fortune

In this sequel to the successful Guerrilla Selling, listeners learn insider secrets such as the ten most common mistakes made in negotiation, one hundred negotiating weapons, and twenty things you can expect to gain in a negotiation. Guerrilla Selling(r) tactics help you get the most out of any negotiation.

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and coauthor Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing-a combination of the latest secrets, strategies, tactics, and tools from more than twenty-five top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more-ultimately, making more money, while spending less.