Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever-franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.
Learn how to:
– Evaluate your existing businesses for franchisability
– Identify the advantages and disadvantages of franchising
– Develop a business plan for growth on steroids
– Evaluate legal risk, obtain necessary documents, and protect intellectual property
– Create marketing plans, build lead generation, and branding for a new franchise
– Cultivate the franchisee-franchisor relationship

Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees.
The Franchisee Handbook shows listeners how to take a systematic approach to assess and invest in franchise opportunities so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises (and a few cautionary tales from those who didn’t make it), Siebert lays out everything you need to know before signing with well-known franchises from locally-owned names to global brands.
As an expert witness, he has seen a number of failed franchisees (especially in the last ten years) and will dish the dirt on what successful franchisees have in common and how they play to win. And those cautionary tales? Many went into franchising with the expectation that franchising was a silver bullet that did not require hard work or skills. Siebert will dispel that myth and show prospective franchisees a proven, logical, step-by-step method to close the sale and set themselves up for long-term franchise success.

Create a Business that Runs Itself
Going from small business to successful startup to scalable growth takes more than just good luck, it takes a system. Over the last thirty-four years franchising consultant and growth expert Mark Siebert has been sought out by more than 70,000 executives looking to expanding their company. Out of those 70,000 only 5,000 had the right systems in place to go from successful to scalable.
What do these companies have in common? 1. They are good at what they do. Being good at the core of your business that you continue to see a healthy return on your investment. 2. They have a system in place and a manual on hand. Their process is documented and routinely integrated into every aspect of their business, so if someone follows the system the business can virtually run itself.