Rob Jolles
All Books By Rob Jolles
How to Change Minds
- By: Rob Jolles
- Length: 4 hours 51 minutes
- Publisher: Ascent Audio
- Publish date: June 25, 2013
- Language: English
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3.81(758 ratings)
Persuade, Don’t Push!
Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice-illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories-will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.