Voice actor for radio ads

Radio ads require skilled delivery to grab the listener’s attention and attract new consumers to the advertised product or service. That’s where voice acting comes into play.

If you’re looking for voiceover artists who will market your radio commercials to the right target audience, this article will tell you everything you need to know.

How radio commercials work

Radio advertising refers to buying radio spots from radio stations to promote your products or services. There are many reasons why a radio commercial might be good for your business. You can reach a wider audience, target a particular area, monitor your ad’s progress, and save money on production.

However, they have many downsides, such as limited spots during peak times, lack of visual appeal, no guarantee that you’ll reach the target audience, and the possibility of being tuned out.

Although radio ads only last 30-60 seconds, creating a good one is a tricky process that requires a great deal of planning.

Types of radio ads

First, you need to consider what type of radio ad works best for your product or service. This will depend on what you’re trying to convey to your listeners.

• Straight read: Straight read usually provides important information about the product, advantages, contact details, etc.
• Live reads: Live reads are commercials read by an announcer in real-time. They’re more efficient with popular hosts.
• Sponsorships: Sponsorships are usually incorporated into the radio program or at the beginning of the commercial break. They’re aired before the listeners can switch the station, which boosts engagement and gives better exposure.
• Jingles: Jingles are usually more memorable than plain words and will make your brand more memorable and recognizable.
• Testimonials: Testimonials are other people’s experiences with particular products and services, which makes them more trustworthy and appealing to new consumers.
• Personified commercial: Personified commercials refer to a short story that’s made to fit the product.

Cost breakdown

Next, you need to consider the radio ad pricing and your budget. Apart from the production costs, this will depend on listenership, length of the ad, when you want to air your commercial, how frequently, and how long it should be.

Naturally, longer ads and ads on stations with more listeners will cost more, but this doesn’t guarantee more engagement if other requirements like time and frequency aren’t satisfied.

The best times to air a radio ad are between 6 a.m. and 10 a.m. and between 3 p.m. and 7 p.m. These spots are also the costliest options.

Creating radio ads

You can create the radio advert yourself by making a script, employing a voiceover talent or using voiceover software, and renting a recording studio if necessary. The message needs to be clearly defined, straightforward and concluded with the right call to action. If you want to make it more memorable, add some music or sound effects.

Another way to do it is by asking the radio station to create one for you. These range in quality and can simply be the host reading the script you provided or a high-quality ad made by professionals.

If you want to ensure that your commercial is effective, you can hire a professional production company to write the script and record the ad. If you want to use your script, you can hire a freelance voice artist.

Where to find radio ads voice actors

Many online websites offer voice actors for radio ads.

Backstage

Backstage is a famous database for performers, including voice actors. You can find top talents from New York, Los Angeles, and other major cities, or expand your search to the worldwide market and find voice actors for jobs in different languages. For more specific roles, you can filter talents by gender, age, voice style, and accent.

Voices.com

Voices.com is one of the largest marketplaces for voiceover artists. You can choose from 2 million talents from over 160 countries, different voice styles, and roles. You can post the radio voiceover job for free and let candidates audition, or browse the website and find the best match yourself.

The Voice Realm

The Voice Realm is the number one pick when it comes to adverts. You can post free auditions, listen to over 200,000 demos, and hire professional voiceover talent online for an affordable price. The website also offers translation services and 24/7 support.

Upwork

Freelance websites like Upwork are great for versatility. It gives you access to the global voiceover industry at a price that fits your budget. There are over 2,100 voiceover samples you can check out before you find your top pick. You can also post the job and wait for candidates to reach out first or leave it to Upwork’s team of professionals to do the recruiting job for you.

Speechify – the only voiceover service you’ll need

If you want an easier way to make commercial voiceovers for your products and services, try Speechify. Speechify is a text to speech service that offers over 120 high-quality voices for male and female voiceovers in 30+ languages. You can transform any text into voiceover for video games, IVR, TV commercials, podcasts, or radio voiceover.

It’s available online, as a mobile app, and as a browser extension. You can try it for free today by going to Speechify’s website.

FAQ

How do you become a radio commercial voice actor?

You can become a radio commercial voice actor by taking voice-acting classes, working with voice-acting coaches, experimenting in your home studio, posting commercial demos on websites hosting voiceover talent, auditioning, etc.

How much do voice actors for ads get paid?

For a radio spot, voice actors might earn between $200 and $300. Professional voice actors can earn up to $200,000 annually.

What is the best voiceover software?

Speechify is the best voiceover software that allows you to make natural-sounding voiceovers for your social media posts, eLearning videos, and podcasts.