In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors Judith Rodin and Saadia Madsbjerg explore a burgeoning movement of bold and ambitious innovators. These trailblazers are unlocking private-sector investments in new ways to solve global problems, from environmental challenges to social issues such as poverty and inequality. They are earning great returns and reimagining capitalism in the process.
In their book, Rodin and Madsbjerg offer a deep look at the most powerful tools available today-and how they can be unlocked. They reveal: who the investors are and what they want; how innovative products and investment strategies can deliver long-term value for investors while improving lives and protecting ecosystems; how leaders can build strategies and prepare their organizations to enter and expand this dynamic market; and how to measure impact, understand critical regulations, and avoid potential pitfalls.
A roadmap to making the financial market a force for good, Making Money Moral is a must-listen for those seeking private-sector capital to address a big problem, as well as those seeking both to mitigate risk and to invest in big solutions.

Building resilience-the ability to bounce back more quickly and effectively-is an urgent social and economic issue. Our interconnected world is susceptible to sudden and dramatic shocks and stresses: a cyber-attack, a new strain of virus, a structural failure, a violent storm, a civil disturbance, an economic blow.
Through an astonishing range of stories, Judith Rodin shows how people, organizations, businesses, communities, and cities have developed resilience in the face of otherwise catastrophic challenges:
• Medellin, Colombia, was once the drug and murder capital of South America. Now it’s host to international conferences and an emerging vacation destination.
• Tulsa, Oklahoma, cracked the code of rapid urban development in a floodplain.
• Airbnb, Toyota, Ikea, Coca-Cola, and other companies have realized the value of reducing vulnerabilities and potential threats to customers, employees, and their bottom line.
• In the Mau Forest of Kenya, bottom-up solutions are critical for dealing with climate change, environmental degradation, and displacement of locals.
• Following Superstorm Sandy, the Rockaway Surf Club in New York played a vital role in distributing emergency supplies.
As we grow more adept at managing disruption and more skilled at resilience-building, Rodin reveals how we are able to create and take advantage of new economic and social opportunities that offer us the capacity to recover after catastrophes and grow strong in times of relative calm.