Most day-to-day communications are unfocused and unclear. Thats an inexcusable waste of everyones time, mind and resources. Brief isnt a nicety, its a necessity. Its the new norm. The problem is most people dont have the know-how or verbal discipline to do the groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get comfortable and verbally sloppy with co-workers and long-time clients. This book pulls no punches. Being brief is how successful executives operate.  Its what they expect and they are unforgiving when it doesnt happen. Throughout the book, author Joe McCormack uses what he calls the B.R.I.E.F. approach to break down each step. B.R.I.E.F. stands for Background, Reason, Insertion, Ending, and Follow-on. Brief is a proven, step-by-step approach that Fortune 100 CEOs, award-winning entrepreneurs and high-ranking military officers have embraced. Now its your turn. Never again lose mindshare, momentum or a major client because you became that person who couldnt deliver the goods. Say it so they get it and it gets done.  Be BRIEF.

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.
Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book, Brief-the proven, step-by-step approach to clear, concise, and effective communication-author Joseph McCormack helps listeners cut through the static and devote their attention to what is important.
Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.