9781663704917
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Brief audiobook

  • By: Joseph McCormack
  • Length: 5 hours 29 minutes
  • Publisher: Ascent Audio
  • Publish date: October 31, 2021
  • Language: English
  • (1146 ratings)
(1146 ratings)
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Brief Audiobook Summary

Most day-to-day communications are unfocused and unclear. Thats an inexcusable waste of everyones time, mind and resources. Brief isnt a nicety, its a necessity. Its the new norm. The problem is most people dont have the know-how or verbal discipline to do the groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get comfortable and verbally sloppy with co-workers and long-time clients. This book pulls no punches. Being brief is how successful executives operate.  Its what they expect and they are unforgiving when it doesnt happen. Throughout the book, author Joe McCormack uses what he calls the B.R.I.E.F. approach to break down each step. B.R.I.E.F. stands for Background, Reason, Insertion, Ending, and Follow-on. Brief is a proven, step-by-step approach that Fortune 100 CEOs, award-winning entrepreneurs and high-ranking military officers have embraced. Now its your turn. Never again lose mindshare, momentum or a major client because you became that person who couldnt deliver the goods. Say it so they get it and it gets done.  Be BRIEF.

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About the Author(s) of Brief

Joseph McCormack is the author of Brief

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Brief Full Details

Length 5 hours 29 minutes
Author Joseph McCormack
Publisher Ascent Audio
Release date October 31, 2021
ISBN 9781663704917

Additional info

The publisher of the Brief is Ascent Audio. The imprint is Ascent Audio. It is supplied by Ascent Audio. The ISBN-13 is 9781663704917.

Global Availability

This book is only available in the United States.

Frequently asked questions

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