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Beyond the Obvious audiobook
- By: Phil McKinney
- Narrator: Phil McKinney
- Category: Business & Economics, Business Development, Development
- Length: 7 hours 19 minutes
- Publisher: Hachette Audio
- Publish date: February 07, 2012
- Language: English
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Beyond the Obvious Audiobook Summary
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we’re teaching people to ask the wrong questions about their businesses–or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions–the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these “Killer Questions” include:
- What are the rules and assumptions my industry operates under? What if the opposite were true?
- What will be the buying criteria used by my customer in 5 years?
- What are my unshakable beliefs about what my customers want?
- Who uses my product in ways I never anticipated?
These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you’re a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious “Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won’t see.” — Geoffrey Moore, author of Crossing the Chasm and Escape Velocity “I’ve always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts.” — B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. “Product Innovation is a prerequisite to building great brands. Phil’s questions are a prerequisite to building innovative products.” — Satjiv S. Chahil, former global marketing chief, Apple”
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Beyond the Obvious Audiobook Narrator
Phil McKinney is the narrator of Beyond the Obvious audiobook that was written by Phil McKinney
About the Author(s) of Beyond the Obvious
Phil McKinney is the author of Beyond the Obvious
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Beyond the Obvious Full Details
| Narrator | Phil McKinney |
| Length | 7 hours 19 minutes |
| Author | Phil McKinney |
| Category | |
| Publisher | Hachette Audio |
| Release date | February 07, 2012 |
| ISBN | 9781401326210 |
Subjects
The publisher of the Beyond the Obvious is Hachette Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Business Development, Development
Additional info
The publisher of the Beyond the Obvious is Hachette Audio. The imprint is Hyperion. It is supplied by Hachette Audio. The ISBN-13 is 9781401326210.
Global Availability
This book is only available in the United States.
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