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Brand Relevance audiobook
- By: David A. Aaker
- Length: 11 hours 50 minutes
- Publisher: Ascent Audio
- Publish date: July 20, 2020
- Language: English
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Brand Relevance Audiobook Summary
Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory– such as iPod, Cirque du Soleil, and eBay did– where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic–as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the onlymaking competitors irrelevant.
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About the Author(s) of Brand Relevance
David A. Aaker is the author of Brand Relevance
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Brand Relevance Full Details
| Length | 11 hours 50 minutes |
| Author | David A. Aaker |
| Publisher | Ascent Audio |
| Release date | July 20, 2020 |
| ISBN | 9781663708878 |
Additional info
The publisher of the Brand Relevance is Ascent Audio. The imprint is Ascent Audio. It is supplied by Ascent Audio. The ISBN-13 is 9781663708878.
Global Availability
This book is only available in the United States.
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Frequently asked questions
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Audiobooks are recordings of books that are read aloud by a professional voice actor. The recordings are typically available for purchase and download in digital formats such as MP3, WMA, or AAC. They can also be streamed from online services like Speechify, Audible, AppleBooks, or Spotify.
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