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Brand vs Wild audiobook
- By: Jonathan David Lewis
- Category: Business & Economics, Careers, Job Hunting
- Length: 6 hours 4 minutes
- Publisher: Ascent Audio
- Publish date: June 01, 2017
- Language: English
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Brand vs Wild Audiobook Summary
Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to:
Focus on navigating risk instead of trying to measure or reduce it.
Cultivate your brand’s will to live by staying positive and asking the most important question: Are you worth it?
Read the brand signs by observing the market, keeping an eye on performance measures, engaging your team, and listening to your gut.
Develop a concept of “mission” to ensure internal alignment and reduce friction.
Act with urgency rather than waiting for the right circumstance.
Brand vs. Wild helps listeners understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the Brand Wilderness. There is hope in a harsh business world. And Brand vs. Wild is it.
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About the Author(s) of Brand vs Wild
Jonathan David Lewis is the author of Brand vs Wild
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Brand vs Wild Full Details
| Length | 6 hours 4 minutes |
| Author | Jonathan David Lewis |
| Category | |
| Publisher | Ascent Audio |
| Release date | June 01, 2017 |
| ISBN | 9781469067032 |
Subjects
The publisher of the Brand vs Wild is Ascent Audio. includes the following subjects: Business & Economics, Careers, Job Hunting The BISAC Subject Code is Business & Economics, Careers, Job Hunting
Additional info
The publisher of the Brand vs Wild is Ascent Audio. The imprint is Ascent Audio. It is supplied by Ascent Audio. The ISBN-13 is 9781469067032.
Global Availability
This book is only available in the United States.
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