Breaking the Stigma Audiobook Summary
Stigma is a process by which the reaction of others spoils normal identity.
—Erving Goffman
As a cannabis retailer, you face the same challenges as every business today, but there are more obstacles for you than the local brick-and-mortar shops or dominating online stores.
Being successful means creating a customer experience fueled by a thorough understanding of the consumer. For retailers in the still newly forming cannabis industry, this knowledge only comes from breaking through barriers of a deeply ingrained stigma—one with catastrophic consequences.
In Breaking the Stigma, Fortune 500 business executive Charlena Berry provides a framework for becoming a prosperous cannabis retailer, showing you how to overcome your product’s negative connotations and impart vital, need-to-know truths about your industry. With first-hand experience with the devastating opioid endemic, Charlena’s fight for cannabis’s legitimacy is a personal one. She shares decades of business insight to show you how to gain market share using traditional retail strategies to improve the customer experience and ultimately gain profitability. Insure your business and product sustainability and be part of the solution to society’s deadliest problem with this emotionally driven, fact-based strategy for long-term success.
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Breaking the Stigma Audiobook Narrator
Linda Jones is the narrator of Breaking the Stigma audiobook that was written by Charlena Berry
About the Author(s) of Breaking the Stigma
Charlena Berry is the author of Breaking the Stigma
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Breaking the Stigma Full Details
Narrator | Linda Jones |
Length | 7 hours 25 minutes |
Author | Charlena Berry |
Category | |
Publisher | Zepplyn Publishing |
Release date | May 02, 2024 |
ISBN | 9781667965819 |
Subjects
The publisher of the Breaking the Stigma is Zepplyn Publishing. includes the following subjects: BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Industries / Retailing, MEDICAL / General, Business & Economics, Entrepreneurship, Business & Economics, Industries, Retailing, Medical, General The BISAC Subject Code is Business & Economics, Entrepreneurship
Additional info
The publisher of the Breaking the Stigma is Zepplyn Publishing. The imprint is Zepplyn Publishing. It is supplied by Zepplyn Publishing. The ISBN-13 is 9781667965819.
Global Availability
This book is only available in the United States.
Frequently asked questions
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