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Customer Data Platforms audiobook
- By: Martin Kihn
- Category: Business & Economics, Customer Relations
- Length: 9 hours 9 minutes
- Publisher: Ascent Audio
- Publish date: May 11, 2021
- Language: English
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Customer Data Platforms Audiobook Summary
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.
Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: understand the problems of managing customer data; understand what CDPs are and what they do (and don’t do); organize and harmonize customer data for use in marketing; build a safe, compliant first-party data asset that your brand can use as fuel; and more.
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About the Author(s) of Customer Data Platforms
Martin Kihn is the author of Customer Data Platforms
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Customer Data Platforms Full Details
| Length | 9 hours 9 minutes |
| Author | Martin Kihn |
| Category | |
| Publisher | Ascent Audio |
| Release date | May 11, 2021 |
| ISBN | 9781663714046 |
Subjects
The publisher of the Customer Data Platforms is Ascent Audio. includes the following subjects: customer experience, digital marketing, customer-driven marketing, Business & Economics, Customer Relations, Business & Economics, Marketing, General The BISAC Subject Code is Business & Economics, Customer Relations
Additional info
The publisher of the Customer Data Platforms is Ascent Audio. The imprint is Ascent Audio. It is supplied by Ascent Audio. The ISBN-13 is 9781663714046.
Global Availability
This book is only available in the United States.
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