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Evergreen audiobook
- By: Noah Fleming
- Category: Business & Economics, E-Commerce, Internet Marketing
- Length: 7 hours 23 minutes
- Publisher: Ascent Audio
- Publish date: February 01, 2015
- Language: English
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Evergreen Audiobook Summary
Loyal customers are the beating heart of every great business.
So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.
A better solution is to shift resources from attracting new customers to engaging the base–the path to stable growth, season after season. The book’s entertaining stories and action steps reveal how anyone can:
Cultivate the 3Cs of evergreen companies: character, community, and content
Build loyalty programs that turn satisfied customers into enthusiastic advocates
Nurture profitable customers while pruning those who sap time and money
Inject authenticity into social media communications (and decipher once and for all what that actually really means!)
Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.
Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
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About the Author(s) of Evergreen
Noah Fleming is the author of Evergreen
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- The Customer Loyalty Loop
Evergreen Full Details
| Length | 7 hours 23 minutes |
| Author | Noah Fleming |
| Category | |
| Publisher | Ascent Audio |
| Release date | February 01, 2015 |
| ISBN | 9781469031231 |
Subjects
The publisher of the Evergreen is Ascent Audio. includes the following subjects: Business & Economics, E-Commerce, Internet Marketing The BISAC Subject Code is Business & Economics, E-Commerce, Internet Marketing
Additional info
The publisher of the Evergreen is Ascent Audio. The imprint is Ascent Audio. It is supplied by Ascent Audio. The ISBN-13 is 9781469031231.
Global Availability
This book is only available in the United States.
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Frequently asked questions
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