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Fast Innovation audiobook
- By: Michael L. George
- Length: 4 hours 48 minutes
- Publisher: McGraw Hill-Ascent Audio
- Publish date: July 15, 2005
- Language: English
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Fast Innovation Audiobook Summary
“How can I create an innovation engine that will consistently deliver substantial organic growth?”
This question is the number-one issue for most CEOs and senior executives today. Innovation is a critical driver of organic growth, yet based on the authors’ research, only a small percent of companies effectively use innovation to sustain long-term, profitable growth. And the stakes couldn’t be higher-failure to create successful new products, services, and business models causes stagnating or declining profits.
Now, for the first time, experts Michael George, James Works and Kimberly Watson-Hemphill explain the surprising and significant gap between the CEO’s growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation.
Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation reveals:
Why current approaches to innovation fail
A new strategic and tactical plan that will help your company dramatically reduce time-to-market by 50 to 80 percent
The secret for finding out what your customers really want (not just what they say they want)
Tools and methods for turning customer insights into ideas that will generate significant ROI
The key levers that senior leadership must engage to create innovation capability across the business
You’ll receive specific actionable solutions for driving disruptive and sustaining innovation at the strategic, portfolio and project level. You’ll also learn how to improve how much time your innovation teams actually spend innovating, and discover the changes that must be launched at the corporate level in order to enable the whole business to embrace and get results from this approach.
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About the Author(s) of Fast Innovation
Michael L. George is the author of Fast Innovation
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- Author : Michael L. George
- Fast Innovation
Fast Innovation Full Details
| Length | 4 hours 48 minutes |
| Author | Michael L. George |
| Publisher | McGraw Hill-Ascent Audio |
| Release date | July 15, 2005 |
| ISBN | 9781639298976 |
Additional info
The publisher of the Fast Innovation is McGraw Hill-Ascent Audio. The imprint is McGraw Hill-Ascent Audio. It is supplied by McGraw Hill-Ascent Audio. The ISBN-13 is 9781639298976.
Global Availability
This book is only available in the United States.
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