9781638416654
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Likeable Social Media audiobook

  • By: Dave Kerpen
  • Length: 7 hours 22 minutes
  • Publisher: McGraw Hill-Ascent Audio
  • Publish date: June 07, 2011
  • Language: English
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Likeable Social Media Audiobook Summary

THE NEW YORK TIMES AND USA TODAY BESTSELLER!
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.
Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Praise for Likeable Social Media:
Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box
Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human – being likeable – will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company
Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

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About the Author(s) of Likeable Social Media

Dave Kerpen is the author of Likeable Social Media

Likeable Social Media Full Details

Length 7 hours 22 minutes
Author Dave Kerpen
Publisher McGraw Hill-Ascent Audio
Release date June 07, 2011
ISBN 9781638416654

Additional info

The publisher of the Likeable Social Media is McGraw Hill-Ascent Audio. The imprint is McGraw Hill-Ascent Audio. It is supplied by McGraw Hill-Ascent Audio. The ISBN-13 is 9781638416654.

Global Availability

This book is only available in the United States.

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