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Millennials With Kids audiobook
- By: Jeff Fromm
- Category: Business & Economics, Marketing, Multilevel
- Length: 5 hours 43 minutes
- Publisher: Ascent Audio
- Publish date: August 01, 2015
- Language: English
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Millennials With Kids Audiobook Summary
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.
Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:
Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more
A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
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About the Author(s) of Millennials With Kids
Jeff Fromm is the author of Millennials With Kids
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Millennials With Kids Full Details
| Length | 5 hours 43 minutes |
| Author | Jeff Fromm |
| Category | |
| Publisher | Ascent Audio |
| Release date | August 01, 2015 |
| ISBN | 9781469031743 |
Subjects
The publisher of the Millennials With Kids is Ascent Audio. includes the following subjects: Business & Economics, Marketing, Multilevel The BISAC Subject Code is Business & Economics, Marketing, Multilevel
Additional info
The publisher of the Millennials With Kids is Ascent Audio. The imprint is Ascent Audio. It is supplied by Ascent Audio. The ISBN-13 is 9781469031743.
Global Availability
This book is only available in the United States.
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