Renegade Marketing Audiobook Summary
Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
~ Walk through a highly refined discovery process that culminates in finding your brand’s purpose
~ Define your company’s purpose in eight words or fewer
~ Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
~ Assemble effective marketing plans that engage employees, inspire customers, and attract new business
~ Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
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Renegade Marketing Audiobook Narrator
Drew Neisser is the narrator of Renegade Marketing audiobook that was written by Drew Neisser
About the Author(s) of Renegade Marketing
Drew Neisser is the author of Renegade Marketing
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Renegade Marketing Full Details
Narrator | Drew Neisser |
Length | 6 hours 2 minutes |
Author | Drew Neisser |
Category | |
Publisher | Author's Republic |
Release date | April 27, 2024 |
ISBN | 9781667917290 |
Subjects
The publisher of the Renegade Marketing is Author's Republic. includes the following subjects: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Direct, Business & Economics, E-Commerce, Internet Marketing, Business & Economics, Marketing, General, Business & Economics, Marketing, Direct The BISAC Subject Code is Business & Economics, E-Commerce, Internet Marketing
Additional info
The publisher of the Renegade Marketing is Author's Republic. The imprint is Author's Republic. It is supplied by Author's Republic. The ISBN-13 is 9781667917290.
Global Availability
This book is only available in the United States.
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Frequently asked questions
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