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Six Billion Shoppers audiobook
- By: Porter Erisman
- Narrator: George Newbern
- Category: Business & Economics, General, International
- Length: 7 hours 34 minutes
- Publisher: Macmillan Audio
- Publish date: September 26, 2017
- Language: English
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Six Billion Shoppers Audiobook Summary
From innovative e-commerce expert and former Alibaba Vice President Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets–and how to profit from their explosive boom.
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.
Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how listeners can ride this new business trend.
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Six Billion Shoppers Audiobook Narrator
George Newbern is the narrator of Six Billion Shoppers audiobook that was written by Porter Erisman
Prior to joining Alibaba in 2000, PORTER ERISMAN worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company’s international website operations, international marketing, and corporate affairs as one of the company’s first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He lives in Shanghai, China.
Erisman is the bestselling author of Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business.
About the Author(s) of Six Billion Shoppers
Porter Erisman is the author of Six Billion Shoppers
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Six Billion Shoppers Full Details
| Narrator | George Newbern |
| Length | 7 hours 34 minutes |
| Author | Porter Erisman |
| Category | |
| Publisher | Macmillan Audio |
| Release date | September 26, 2017 |
| ISBN | 9781427298980 |
Subjects
The publisher of the Six Billion Shoppers is Macmillan Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, General, International
Additional info
The publisher of the Six Billion Shoppers is Macmillan Audio. The imprint is Macmillan Audio. It is supplied by Macmillan Audio. The ISBN-13 is 9781427298980.
Global Availability
This book is only available in the United States.
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