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The Aisles Have Eyes audiobook
- By: Joseph Turow
- Category: Business & Economics, General
- Length: 7 hours 50 minutes
- Publisher: Tantor Media, Inc
- Publish date: January 17, 2017
- Language: English
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The Aisles Have Eyes Audiobook Summary
By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-including Macy’s, Target, and Walmart-is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.
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About the Author(s) of The Aisles Have Eyes
Joseph Turow is the author of The Aisles Have Eyes
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The Aisles Have Eyes Full Details
| Length | 7 hours 50 minutes |
| Author | Joseph Turow |
| Category | |
| Publisher | Tantor Media, Inc |
| Release date | January 17, 2017 |
| ISBN | 9781515975274 |
Subjects
The publisher of the The Aisles Have Eyes is Tantor Media, Inc. includes the following subjects: commercialism, commerce, data mining, Business & Economics, General, Business & Economics, Business Ethics, Business & Economics, Commercial Policy, Business & Economics, Consumer Behavior, Business & Economics, Customer Relations, Business & Economics, Marketing, General, Social Science, General, Social Science, Privacy & Surveillance The BISAC Subject Code is Business & Economics, General
Additional info
The publisher of the The Aisles Have Eyes is Tantor Media, Inc. The imprint is Tantor Media, Inc. It is supplied by Tantor Media, Inc. The ISBN-13 is 9781515975274.
Global Availability
This book is only available in the United States.
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