9781639297252
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The Apple Way audiobook

  • By: Jeffrey L. Cruikshank
  • Length: 4 hours 24 minutes
  • Publisher: McGraw Hill-Ascent Audio
  • Publish date: November 16, 2007
  • Language: English
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(279 ratings)
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The Apple Way Audiobook Summary

Reveals the master plan behind Apple#8217;s revolutionary business model #8220;We don#8217;t underestimate people….Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it#8217;s a little pricier. People are smart; they figure these things out.#8221; –Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: Make the customer and the product king Balance manufacturing with delivery logistics Motivate and inspire people outside the company to do your marketing and public relations Invent new distribution channels Decide on your company image and stick to your guns Leapfrog the competition Learn from both successes and missteps

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About the Author(s) of The Apple Way

Jeffrey L. Cruikshank is the author of The Apple Way

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The Apple Way Full Details

Length 4 hours 24 minutes
Author Jeffrey L. Cruikshank
Publisher McGraw Hill-Ascent Audio
Release date November 16, 2007
ISBN 9781639297252

Additional info

The publisher of the The Apple Way is McGraw Hill-Ascent Audio. The imprint is McGraw Hill-Ascent Audio. It is supplied by McGraw Hill-Ascent Audio. The ISBN-13 is 9781639297252.

Global Availability

This book is only available in the United States.

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