9781469027876
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The Innovative Sale audiobook

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The Innovative Sale Audiobook Summary

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically …or by the seat of their pants. In this groundbreaking book on sales creativity, listeners will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers’ needs while expanding the salesperson’s entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: define the sales challenge; question assumptions and look for ways to reframe the problem; mine unrelated situations for fresh solutions; get comfortable with feeling lost as you explore new directions; and break some rules and learn to “grow with the flow”. The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they’ll unleash their own unique powers of intuition and innovation, and land more sales than ever before – in ways they never imagined possible.

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About the Author(s) of The Innovative Sale

Mark Donnolo is the author of The Innovative Sale

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The Innovative Sale Full Details

Length 4 hours 22 minutes
Author Mark Donnolo
Category
Publisher Ascent Audio
Release date February 01, 2014
ISBN 9781469027876

Subjects

The publisher of the The Innovative Sale is Ascent Audio. includes the following subjects: Business & Economics, Sales & Selling, General The BISAC Subject Code is Business & Economics, General, Sales & Selling

Additional info

The publisher of the The Innovative Sale is Ascent Audio. The imprint is Ascent Audio. It is supplied by Ascent Audio. The ISBN-13 is 9781469027876.

Global Availability

This book is only available in the United States.

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