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The JOLT Effect audiobook
- By: Matthew Dixon
- Narrator: Matthew Dixon
- Category: Business & Economics, General, Sales & Selling
- Length: 5 hours 47 minutes
- Publisher: Penguin Random House Audio Publishing Group
- Publish date: January 01, 2022
- Language: English
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The JOLT Effect Audiobook Summary
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.
Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.
* This audiobookincludes a downloadable PDF that contains charts, graphs and illustrations from the book.
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The JOLT Effect Audiobook Narrator
Matthew Dixon is the narrator of The JOLT Effect audiobook that was written by Matthew Dixon
About the Author(s) of The JOLT Effect
Matthew Dixon is the author of The JOLT Effect
More From the Same
- Author : Matthew Dixon
- The Effortless Experience
- The Challenger Sale
The JOLT Effect Full Details
| Narrator | Matthew Dixon |
| Length | 5 hours 47 minutes |
| Author | Matthew Dixon |
| Category | |
| Publisher | Penguin Random House Audio Publishing Group |
| Release date | May 01, 2024 |
| ISBN | 9780593613276 |
Subjects
The publisher of the The JOLT Effect is Penguin Random House Audio Publishing Group. includes the following subjects: psychology, sales, business books, business, challenger sale, negotiation book, customer, customer service, sales management, self help, motivation, consumer behavior, money, influence, motivational books, self help books, psychology books, economy, self improvement books, motivational books for women, behavioral economics, persuasion, sale, sales books, sales book, self development books, economics books, selling, motivational books for men, cold calling, marketing, self improvement, leadership, management, work, health, Business & Economics, Sales & Selling, General, Business & Economics, Consumer Behavior, Business & Economics, Customer Relations The BISAC Subject Code is Business & Economics, General, Sales & Selling
Additional info
The publisher of the The JOLT Effect is Penguin Random House Audio Publishing Group. The imprint is Penguin Audio. It is supplied by Penguin Random House Audio Publishing Group. The ISBN-13 is 9780593613276.
Global Availability
This book is only available in the United States.
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Frequently asked questions
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